MARK: Marketing | Oxford Brookes Reading Lists

Name Sort by name	Code Sort by code	Type Sort by type
Advanced Marketing Strategy	MARK7005	Module
Applied Marketing Consultancy	MARK5023	Module
Aspects of Marketing	MARK5016	Module
Brand and Marketing Communications	MARK7004	Module
Campaign Management and Development	MARK6001	Module
Consumer Behaviour	MARK5024	Module
Contemporary Consumer Behaviour	MARK6009	Module
Contemporary Issues in Marketing Management	MARK6002	Module
Contemporary Marketing Communications	MARK5025	Module
Content Marketing Management	MARK7046	Module
Creating and Delivering the Retail Brand	MARK5004	Module
Creative Digital Marketing	MARK5026	Module
Creativity for Marketing	MARK4007	Module
Customer and Market Insights	MARK4012	Module
Delivering the Sustainable Event	MARK7011	Module
Developing Academic Skills	MARK4008	Module
Developing Marketing Skills	MARK4009	Module
Developing the Contemporary Retail Experience	MARK6010	Module
Digital Advertising and Creative Content	MARK5027	Module
Digital Consumer Behaviour	MARK5028	Module
Digital Marketing Communications	MARK5010	Module
Digital Marketing for Social Change	MARK7049	Module
Digital Marketing Strategy	MARK7001	Module
Dissertation in Business and Marketing Management	MARK6008	Module
Electronic Customer Relationship Management	MARK7002	Module
Essential Management and Leadership Skills for Marketing	MARK4011	Module
Essentials of Marketing Communications	MARK5006	Module
Exploring and Enhancing Employability	MARK5012	Module
Foundations of Marketing	MARK4002	Module
Global Marketing Strategy	MARK7018	Module
International Marketing	MARK6003	Module
Introduction to the Principles of Marketing	MARK7045	Module
Managing the Luxury Experience	MARK7009	Module
Marketing Analysis	MARK7015	Module
Marketing Analytics	MARK6007	Module
Marketing Dilemmas	MARK6014	Module
Marketing in Context	MARK4003	Module
Marketing Management	MARK5015	Module
Marketing Planning	MARK5017	Module
Marketing Research	MARK4004	Module
Marketing Research Project	MARK7048	Module
Placement Project	MARK7007	Module
PR and Branded Content in the Digital Age	MARK5013	Module
Principles of International Events Marketing	MARK7012	Module
Product and Brand Management	MARK5008	Module
Professional and Academic Development for Marketers	MARK7003	Module
Professional Practice	MARK6004	Module
Research Methods for Events and Marketing	MARK7006	Module
Services Marketing Management	MARK5009	Module
Social Media and Influencer Marketing	MARK5029	Module
Strategic Brand Management	MARK7010	Module
Strategic Marketing Management	MARK6005	Module
Sustainable and Ethical Marketing	MARK4010	Module
Understanding Consumers and Markets	MARK7013	Module
Understanding Consumers in a Globalised World	MARK7050	Module