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This module provides an orientation into disciplinary content/concepts of the programme, including an introduction to key marketing content in the context of the micro- and macro-business environments. Students will understand and appreciate the inter-relationships between different marketing concepts and be able to build upon that knowledge in subsequent level 5 modules.

Lists linked to Marketing in Context

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MARK4003 Marketing in Context Semester 1 17/03/2023 14:25:38