Browse Hierarchy MARK6003: International Marketing

The International Marketing module will explore and apply the concepts studied in the pre-requisite level 5 marketing modules with an emphasis on the international context and environment. International businesses need to understand and implement international marketing strategy in order to create sustainable competitive advantage. This module examines these issues with the help of the theoretical background and will help students to apply theory to situations in order to analyse what are the critical success factors in the international marketing context. Organisations are increasingly conscious of the importance of ethics, professionalism and social responsibility and the module will operate in this context at the international level.