Browse Hierarchy MARK5009: Services Marketing Management
This single module builds on the core principles of marketing to examine marketing in the context of services. With a strong emphasis on services marketing theory, the module focuses on the nuances and adaptations of marketing principles to fit the special characteristics of services and on the generation of new marketing theory specific to services.
Lists linked to Services Marketing Management
|Title Sort by title||Semester||Last updated Sort by last updated|
|MARK5009 Managing the Customer Experience||Semester 1||15/09/2022 13:36:07|