Browse Hierarchy MARK6008: Dissertation in Business and Marketing Management

An individual extended study of a topic selected, with appropriate supervision and guidance, from any suitable area of the student's course in Business and Marketing Management. The student will engage in research and employ methodologies which require a thorough understanding of the process of research, as well as use of material that is at the forefront of the discipline selected. The study may be based on secondary research alone, or a combination of secondary and primary research.