Browse Hierarchy MARK7006: Research Methods for Events and Marketing

This module showcases the views of leading exponents of marketing strategy and marketing management: practitioners and academics. Each topic takes the form of two sessions: the first is a guest speaker presenting his/her views on a core aspect of strategic marketing management, with the second session a seminar discussion reflecting on and critically assessing the points raised. Likely topics will relate to the Marketing Science Institute's (MSI) stated priorities for the discipline, and also to the recently surveyed opinions of leading marketers around the globe, along with other topical issues facing marketers.