Browse Hierarchy MARK6002: Contemporary Issues in Marketing Management

This single Honours module enables students to review and develop their disciplinary knowledge and research skills within a contemporary global context. Students will enhance their critical skills by reading and reflecting on contemporary issues in Marketing Management through research papers, contemporary cases and other selected topical sources. Students will engage with research being undertaken by staff in the Marketing and Operations Management (MOM) department. The module adopts a broad definition of `Marketing Management', to include issues relating to retail/distribution and service operations, in addition to core Marketing issues relating to segmentation, targeting and branding, for example.