Browse Hierarchy MARK7005: Advanced Marketing Strategy
The purpose of this module is to move the student on from merely understanding marketing tools and techniques, to adopting an integrated and holistic view of creating and executing a marketing strategy. Having undertaken this module, students should be able to formulate a marketing strategy and appreciate how to link aspects of marketing analysis, marketing strategy and marketing programmes in practice, in order to create and execute a marketing strategy.
Lists linked to Advanced Marketing Strategy
|Title Sort by title||Semester||Last updated Sort by last updated|
|MARK7005 International Luxury Marketing||Semester 1||24/10/2022 10:07:11|