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The purpose of this module is to move the student on from merely understanding marketing tools and techniques, to adopting an integrated and holistic view of creating and executing a marketing strategy. Having undertaken this module, students should be able to formulate a marketing strategy and appreciate how to link aspects of marketing analysis, marketing strategy and marketing programmes in practice, in order to create and execute a marketing strategy.

Lists linked to Advanced Marketing Strategy

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MARK7005 International Luxury Marketing Semester 1 24/10/2022 10:07:11