Browse Hierarchy MARK7045: Introduction to the Principles of Marketing
This module introduces the key principles of Marketing by studying the theories that underpin Marketing. The module will explore the roles of buyers, the marketing environment, and the ways in which marketers plan, manage and implement and monitor marketing programmes in the context of the international environment of the twenty first century.
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|MARK7045 Introduction to the Principles of Responsible Marketing
|Semester 1 and 2