Browse Hierarchy MARK6001: Campaign Management and Development

This module builds on and develops the specific marketing communications knowledge and application skills accrued within the Essentials of Marketing Communications and Strategic Marketing Communications modules. Students will practise marketing problem-solving using marketing communications throughout this module, and from taught input and practical exercises develop a holistic view of marketing communications campaigns, their role and how they are developed, managed and assessed in a variety of sectors and situations. A level of knowledge of the range of marketing communications tools, ability to conduct independent research into a variety of markets and sectors is assumed on embarking on this module, and the structure will seek to ensure that the knowledge and skills are honed and utilised throughout this module in a way that prepares the students for the selection process and ability to function within a marcomms-focused workplace.