Asmussen B and others, ‘The Multi-Layered Nature of the Internet-Based Democratization of Brand Management’ (2013) 66 Journal of Business Research 1473 <http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002469>
Bastos W and Levy SJ, ‘A History of the Concept of Branding: Practice and Theory’ (2012) 4 Journal of Historical Research in Marketing 347 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/17557501211252934>
Bergh J van den and Behrer M, How Cool Brands Stay Hot: Branding to Generation Y and Z (Third edition, KoganPage 2016) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4461591>
Bernadette Jiwa, The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One (The Story of Telling Press)
Beverland M, Brand Management: Co-Creating Meaningful Brands (SAGE 2018)
‘Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications’ <https://pdf.sciencedirectassets.com/271657/1-s2.0-S0167811616X0002X/1-s2.0-S0167811615000816/main.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLWVhc3QtMSJGMEQCIHsLdlAj1qm3mQxORzyCSBrWOBoLa3Onmh%2BuBhy7Qs9ZAiAtKrgVOVtcWyzUwx0NSSLF0B%2FRdA0R%2FMuPk9BNDKH74yr6Awh1EAQaDDA1OTAwMzU0Njg2NSIMWf9rtBBQttIDDcaxKtcDuO5sFNDHQTCvWyaYKgBvoezaZV0qZm1VHJFwTpjrJejGlkgNQhEo5Njt5KCnLmbUu%2BkOUdIdvuU5NUhaODbj1nBWnCSakCdIzZ%2BYR8R0V0mfUKy1cgdBO7LzYFuYHkXyg4F81QHiTpUpcPjjhY1MPPLjaAWF4ZEANx6NDh81%2BQeLBEH1qS6GQ2HEzAhJQW8A4Q77ckkYy0X9V6hrHR4%2Bw1WDMwjz39ic4wJk9r1xJq3MJif7q3xRSNbf0gPFK9Iq1VMsnt%2BghSuBbso0k9LmdAv2UO0C5NrYcyiAOB4EKjCHbeCHwkVqSXIBHkLx45zz4OlPCBIOXkoRY0aPibiTJL4yZtNQi4XSANvJXE1UCz2js5%2BOJxkzttB3O3ponG0zhUNIPIsg4GZQObz1wa8ixX4%2FkXXhbOsUf4XvsyQNr4X8e9qqtB%2BLclPNU4Bec8IwC%2BClFbUjGL3lHXWxHLDCwKnUkmmrAlKYyCIYLhW8LLo2e1rCxzOzVRlfBBDcrly7ykE25vRSBrlV%2Bpuv0Yx0Qe2AJlSRrD8cvSU8Q5BA20r%2Bw2bfNKQTQ07oU2Xq%2BwFB0U8V02hk%2FBGVGBoYFHItvzAq5M4DzBYwb0BpdCIC%2BRyEP%2BwnxZXuMPz00I4GOqYBFm2o9rzeqH1I3HEJ4Yo%2F6OD5%2FgORkNakZN76NG4xFTinNAsyynx%2FdNNx%2F5I9yuOdyNuf0H0VuZ%2B4TDwQoBp94raqKdG0K9bVYDLchPOZGYMa9cqvWDLglcS90eXuYhdUv4YnPgF9ZX%2F2xOoGpvnjhpiWjqaM29300hBwagayN7NRZL6sb5DpW9ylkjVahLwSf%2Bqotk4y1l9PeQMktdawWd4iQWJIMA%3D%3D&amp;X-Amz-Algorithm=AWS4-HMAC-SHA256&amp;X-Amz-Date=20220104T132411Z&amp;X-Amz-SignedHeaders=host&amp;X-Amz-Expires=300&amp;X-Amz-Credential=ASIAQ3PHCVTYTMWK3NW3%2F20220104%2Fus-east-1%2Fs3%2Faws4_request&amp;X-Amz-Signature=fff08ffff375db78649c4121c532976d9f62dd5ed7dae6b6c5112ddce6ae1da6&amp;hash=a5300c27485faf0fc4fab3ecfcd2115f5d3c2e658ec9e413d9db2392c956e93e&amp;host=68042c943591013ac2b2430a89b270f6af2c76d8dfd086a07176afe7c76c2c61&amp;pii=S0167811615000816&amp;tid=spdf-e7d3a47e-e6a2-4ed1-95a9-0442ccaf1444&amp;sid=e97cc61628040743ed89fde-2644f4dce2f4gxrqb&amp;type=client>
‘Campaign - Advertising, Media, Marketing and PR News & Jobs’ <https://www.campaignlive.co.uk>
Chang A, Chiang H and Han T, ‘A Multilevel Investigation of Relationships among Brand‐centered HRM, Brand Psychological Ownership, Brand Citizenship Behaviors, and Customer Satisfaction’ (2012) 46 European Journal of Marketing 626
Christodoulides G, ‘Branding in the Post-Internet Era’ (2009) 9 Marketing Theory 141 <http://mtq.sagepub.com.oxfordbrookes.idm.oclc.org/content/9/1/141.full.pdf+html>
Conejo F and Wooliscroft B, ‘Brands Defined as Semiotic Marketing Systems’ (2015) 35 Journal of Macromarketing 287 <http://jmk.sagepub.com.oxfordbrookes.idm.oclc.org/content/35/3/287.full.pdf+html>
Davidson JH, The Committed Enterprise: Making Vision, Values, and Branding Work (2nd ed, Elsevier Butterworth-Heinemann 2004) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=294682>
de Chernatony L and Dall’Olmo Riley F, ‘Modelling the Components of the Brand’ (1998) 32 European Journal of Marketing 1074
De Chernatony, Leslie, From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands (3rd ed, Butterworth-Heinemann 2010) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=535088>
Dennhardt S, User-Generated Content and Its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media (Springer Gabler 2014)
Diamond N and others, ‘American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research’ (2009) 73 Journal of Marketing 118 <http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619026?seq=1#page_scan_tab_contents>
Doctoroff T, Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing (Palgrave Macmillan 2014)
Edwards, Helen and Day, Derek, Creating Passion Brands: Getting to the Heart of Branding (Kogan Page 2005) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=242744>
Elliott RH, Percy L and Pervan S, Strategic Brand Management (4th edition, Oxford University Press 2018)
Francesca Gino, ‘How to Make Employees Feel Like They Own Their Work’ [2015] Harvard Business Review <https://hbr.org/2015/12/how-to-make-employees-feel-like-they-own-their-work>
Hatch, Mary Jo, ‘Are the Strategic Stars Aligned for Your Corporate Brand?’ (2001) 79 Harvard Business Review 128
Heding T, Knudtzen CF and Bjerre M, Brand Management: Mastering Research, Theory and Practice (Third Edition, Routledge, Taylor & Francis Group 2020)
Holt, Douglas B., How Brands Become Icons: The Principles of Cultural Branding (Harvard Business School 2004)
‘How to Access Harvard Business Review’
Ind N, Fuller C and Trevail C, Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands (Kogan Page 2012)
Joao Louro, Maria, ‘Brand Management Paradigms.’ (2001) 17 Journal of Marketing Management 849 <http://www-tandfonline-com.oxfordbrookes.idm.oclc.org/doi/abs/10.1362/026725701323366845>
Johnson M, Branding: In Five and a Half Steps (Thames & Hudson 2016)
Kapferer, Jean-Noël, The New Strategic Brand Management: Advanced  Insights and Strategic Thinking (5th ed, Kogan Page 2012) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=871552>
Keith Glanfield, Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand (Routledge 2018)
Keller, Kevin Lane, Apéria, Tony, and Georgson, Mats, Strategic Brand Management: A European Perspective (2nd ed, Financial Times Prentice Hall 2012)
Keller KL and Swaminathan V, Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Fifth edition, Global edition, Pearson Education Limited 2020) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801053>
Kim WC and Mauborgne R, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Expanded edition, Harvard Business Review Press 2015) <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=970760&amp;site=ehost-live>
Kornberger M, Brand Society: How Brands Transform Management and Lifestyle (Cambridge University Press 2010) <https://www-cambridge-org.oxfordbrookes.idm.oclc.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0>
Kostelijk E and Alsem KJ, Brand Positioning: Connecting Marketing Strategy and Communications (Routledge 2020)
Kucuk SU, Brand Hate: Navigating Consumer Negativity in the Digital World (Springer 2016) <https://oxfordbrookes.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4690739>
Laidler-Kylander N and Stenzel JS, The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity (First edition, Jossey-Bass 2014) <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=662505&amp;site=ehost-live>
Lerman D, Morais RJ and Luna D, The Language of Branding: Theories, Strategies and Tactics (Routledge 2018) <https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/9780203139691>
Mahnert KF and Torres AM, ‘The Brand Inside: The Factors of Failure and Success in Internal Branding’ (2007) 19 Irish Marketing Review 54 <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=bth&amp;AN=28748437&amp;site=ehost-live>
Maio, Elsie, ‘Managing Brand in the New Stakeholder Environment.’ (2003) 44 Journal of business ethics <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/197999576/fulltext?accountid=13041>
M&C Saatchi Worldwide (Firm), Brutal Simplicity of Thought: How It Changed the World (Ebury Press 2011)
Merz MA, He Y and Vargo SL, ‘The Evolving Brand Logic: A Service-Dominant Logic Perspective’ (2009) 37 Journal of the Academy of Marketing Science 328 <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224871458?accountid=13041>
Muhlbacher H and Hemetsberger A, ‘What the Heck Is a Brand?’ <https://www.researchgate.net/profile/Hans_Muehlbacher/publication/228465828_What_the_Heck_is_a_Brand_An_Attempt_of_Integration_and_its_Consequences_for_Research_and_Management/links/0046352b85ba615bf6000000.pdf>
Muniz AM, ‘Brands and Branding’ in George Ritzer (ed), Blackwell Encyclopedia of Sociology (ohn Wiley & Sons, Ltd 2015) <https://moodle.brookes.ac.uk/pluginfile.php/1511200/mod_resource/content/1/Muniz%202015%20Brands%20%20Branding%20paper.pdf>
Nguyen BX, Melewar TC and Schultz DE (eds), Asia Branding: Connecting Brands, Consumers & Companies (Palgrave 2017)
Nicholas Ind (ed)., Branding inside out: Internal Branding in Theory and Practice (Nicholas Ind ed, Kogan Page 2017) <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=1605887&amp;site=ehost-live>
Perrey J and Spillecke D, Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (2nd ed, Wiley 2013) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=1095122>
Pierre R. Berthon, Leyland F. Pitt, ‘Brands, Truthiness and Post-Fact : Managing Brands in a Post-Rational World’ (2018) 38 Journal of Macromarketing <https://journals-sagepub-com.oxfordbrookes.idm.oclc.org/doi/pdf/10.1177/0276146718755869>
Pitt, Leyland F., ‘The Penguin’s Window: Corporate Brands From an Open-Source Perspective.’ (2006) 34 Journal of the Academy of Marketing Science 115 <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224887010?accountid=13041>
Ries A and Trout J, Positioning: The Battle for Your Mind (McGraw-Hill 2001)
Riezebos, H. J. and Grinten, Jaap van der, Positioning the Brand: An inside-out Approach (Routledge 2011) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=957645>
Robertson G, Beloved Brands: Playbook for How to Build a Brand Your Consumers Will Love (2018)
Romaniuk J, Building Distinctive Brand Assets (Oxford University Press 2018)
Roscam Abbing, E. W., Brand-Driven Innovation: Strategies for Development and Design (AVA Academia 2010) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4654139>
Rowles D, Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement (Second edition, KoganPage 2018)
Salzer-Mörling M and Strannegård L, ‘Ain’t Misbehavin’ — Consumption in a Moralized Brandscape’ (2007) 7 Marketing Theory 407
Schroeder JE (ed), Brands: Interdisciplinary Perspectives, vol Routledge interpretive marketing research (Routledge 2015) <https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/edit/10.4324/9781315765808/brands-jonathan-schroeder>
Schultz M, Antorini YM and Csaba FF, Corporate Branding: Purpose/People/Process : Towards the Second Wave of Corporate Branding (1. ed, Copenhagen Business School Press 2005)
Serena Wider, Sylvia von Wallpach, Hans Mühlbacher, ‘Brand Management: Unveiling the Delusion of Control (2018)’ 36 European Management Journal <https://www-sciencedirect-com.oxfordbrookes.idm.oclc.org/science/article/pii/S026323731830046X>
Stern, Barbara B., ‘What Does Brand Mean? Historical-Analysis Method and Construct Definition.’ (2006) 34 Journal of the Academy of Marketing Science <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224893121?accountid=13041>
Stevens L, Maclaran P and Brown S, ‘An Embodied Approach to Consumer Experiences: The Hollister Brandscape’ (2019) 53 European Journal of Marketing 806
‘The Past, Present, and Future of Brand Research.’ [2020] Marketing Letters <https://link-springer-com.oxfordbrookes.idm.oclc.org/article/10.1007/s11002-020-09524-w>
Thompson CJ and Arsel Z, ‘The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization’ (2004) 31 Journal of Consumer Research 631 <https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=bth&amp;AN=15212938&amp;site=ehost-live>
VanAuken B, Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Marketing Position (Second edition, AMACOM 2015)