Asmussen, Bjoern et al. ‘The Multi-Layered Nature of the Internet-Based Democratization of Brand Management’. Journal of Business Research 66.9 (2013): 1473–1483. Web. <http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002469>.
Bastos, Wilson, and Sidney J. Levy. ‘A History of the Concept of Branding: Practice and Theory’. Journal of Historical Research in Marketing 4.3 (2012): 347–368. Web. <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/17557501211252934>.
Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. Third edition. London: KoganPage, 2016. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4461591>.
Bernadette Jiwa. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One. The Story of Telling Press. Print.
Beverland, Michael. Brand Management: Co-Creating Meaningful Brands. Los Angeles: SAGE, 2018. Print.
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‘Campaign - Advertising, Media, Marketing and PR News & Jobs’. N.p., n.d. Web. <https://www.campaignlive.co.uk>.
Chang, Aihwa, Hsu‐Hsin Chiang, and Tzu‐Shian Han. ‘A Multilevel Investigation of Relationships among Brand‐centered HRM, Brand Psychological Ownership, Brand Citizenship Behaviors, and Customer Satisfaction’. European Journal of Marketing 46.5 (2012): 626–662. Web.
Christodoulides, G. ‘Branding in the Post-Internet Era’. Marketing Theory 9.1 (2009): 141–144. Web. <http://mtq.sagepub.com.oxfordbrookes.idm.oclc.org/content/9/1/141.full.pdf+html>.
Conejo, F., and B. Wooliscroft. ‘Brands Defined as Semiotic Marketing Systems’. Journal of Macromarketing 35.3 (2015): 287–301. Web. <http://jmk.sagepub.com.oxfordbrookes.idm.oclc.org/content/35/3/287.full.pdf+html>.
Davidson, J. H. The Committed Enterprise: Making Vision, Values, and Branding Work. 2nd ed. Oxford: Elsevier Butterworth-Heinemann, 2004. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=294682>.
De Chernatony, Leslie. From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 3rd ed. Oxford: Butterworth-Heinemann, 2010. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=535088>.
de Chernatony, Leslie, and Francesca Dall’Olmo Riley. ‘Modelling the Components of the Brand’. European Journal of Marketing 32.11/12 (1998): 1074–1090. Web.
Dennhardt, Severin. User-Generated Content and Its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media. Wiesbaden: Springer Gabler, 2014. Print.
Diamond, Nina et al. ‘American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research’. Journal of Marketing 73.3 (2009): 118–134. Web. <http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619026?seq=1#page_scan_tab_contents>.
Doctoroff, Tom. Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing. New York City: Palgrave Macmillan, 2014. Print.
Edwards, Helen and Day, Derek. Creating Passion Brands: Getting to the Heart of Branding. London: Kogan Page, 2005. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=242744>.
Elliott, Richard H., Larry Percy, and Simon Pervan. Strategic Brand Management. 4th edition. Oxford, United Kingdom: Oxford University Press, 2018. Print.
Francesca Gino. ‘How to Make Employees Feel Like They Own Their Work’. Harvard Business Review (2015): n. pag. Web. <https://hbr.org/2015/12/how-to-make-employees-feel-like-they-own-their-work>.
Hatch, Mary Jo. ‘Are the Strategic Stars Aligned for Your Corporate Brand?’ Harvard Business Review 79.2 (2001): 128–134. Print.
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Mastering Research, Theory and Practice. Third Edition. Abingdon, Oxon: Routledge, Taylor & Francis Group, 2020. Print.
Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass: Harvard Business School, 2004. Print.
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Ind, Nicholas, Clare Fuller, and Charles Trevail. Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands. London: Kogan Page, 2012. Print.
Joao Louro, Maria. ‘Brand Management Paradigms.’ Journal of Marketing Management 17.7 (2001): 849–875. Web. <http://www-tandfonline-com.oxfordbrookes.idm.oclc.org/doi/abs/10.1362/026725701323366845>.
Johnson, Michael. Branding: In Five and a Half Steps. London: Thames & Hudson, 2016. Print.
Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced  Insights and Strategic Thinking. 5th ed. London: Kogan Page, 2012. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=871552>.
Keith Glanfield. Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand. London: Routledge, 2018. Print.
Keller, Kevin Lane, Apéria, Tony, and Georgson, Mats. Strategic Brand Management: A European Perspective. 2nd ed. Harlow: Financial Times Prentice Hall, 2012. Print.
Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, Global edition. Harlow, Essex: Pearson Education Limited, 2020. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801053>.
Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston: Harvard Business Review Press, 2015. Web. <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=970760&amp;site=ehost-live>.
Kornberger, Martin. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press, 2010. Web. <https://www-cambridge-org.oxfordbrookes.idm.oclc.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0>.
Kostelijk, Erik, and K. J. Alsem. Brand Positioning: Connecting Marketing Strategy and Communications. Abingdon, Oxon: Routledge, 2020. Print.
Kucuk, S. Umit. Brand Hate: Navigating Consumer Negativity in the Digital World. Cham: Springer, 2016. Web. <https://oxfordbrookes.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4690739>.
Laidler-Kylander, Nathalie, and Julia Shepard Stenzel. The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity. First edition. San Francisco, CA: Jossey-Bass, 2014. Web. <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=662505&amp;site=ehost-live>.
Lerman, Dawn, Robert J. Morais, and David Luna. The Language of Branding: Theories, Strategies and Tactics. New York: Routledge, 2018. Web. <https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/9780203139691>.
Mahnert, K.F., and A.M. Torres. ‘The Brand Inside: The Factors of Failure and Success in Internal Branding’. Irish Marketing Review 19.1/2 (2007): 54–63. Web. <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=bth&amp;AN=28748437&amp;site=ehost-live>.
Maio, Elsie. ‘Managing Brand in the New Stakeholder Environment.’ Journal of business ethics 44.2 (2003): n. pag. Web. <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/197999576/fulltext?accountid=13041>.
M&C Saatchi Worldwide (Firm). Brutal Simplicity of Thought: How It Changed the World. London: Ebury Press, 2011. Print.
Merz, Michael A., Yi He, and Stephen L. Vargo. ‘The Evolving Brand Logic: A Service-Dominant Logic Perspective’. Journal of the Academy of Marketing Science 37.3 (2009): 328–344. Web. <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224871458?accountid=13041>.
Muhlbacher, H, and A Hemetsberger. ‘What the Heck Is a Brand?’ Proceedings of the 7th International Congress Marketing Trends 2008. Web. <https://www.researchgate.net/profile/Hans_Muehlbacher/publication/228465828_What_the_Heck_is_a_Brand_An_Attempt_of_Integration_and_its_Consequences_for_Research_and_Management/links/0046352b85ba615bf6000000.pdf>.
Muniz, Albert M. ‘Brands and Branding’. Blackwell Encyclopedia of Sociology. Ed. George Ritzer. ohn Wiley & Sons, Ltd., 2015. Web. <https://moodle.brookes.ac.uk/pluginfile.php/1511200/mod_resource/content/1/Muniz%202015%20Brands%20%20Branding%20paper.pdf>.
Nguyen, Bang Xuân, T. C. Melewar, and Don E. Schultz, eds. Asia Branding: Connecting Brands, Consumers & Companies. London: Palgrave, 2017. Print.
Nicholas Ind (ed). Branding inside out: Internal Branding in Theory and Practice. Ed. Nicholas Ind. London, United Kingdom: Kogan Page, 2017. Web. <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=1605887&amp;site=ehost-live>.
Perrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Chichester, West Sussex ; Hoboken, N.J.: Wiley, 2013. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=1095122>.
Pierre R. Berthon, Leyland F. Pitt. ‘Brands, Truthiness and Post-Fact : Managing Brands in a Post-Rational World’. Journal of Macromarketing 38 (2018): n. pag. Web. <https://journals-sagepub-com.oxfordbrookes.idm.oclc.org/doi/pdf/10.1177/0276146718755869>.
Pitt, Leyland F. ‘The Penguin’s Window: Corporate Brands From an Open-Source Perspective.’ Journal of the Academy of Marketing Science 34.2 (2006): 115–127. Web. <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224887010?accountid=13041>.
Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: McGraw-Hill, 2001. Print.
Riezebos, H. J. and Grinten, Jaap van der. Positioning the Brand: An inside-out Approach. London: Routledge, 2011. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=957645>.
Robertson, Graham. Beloved Brands: Playbook for How to Build a Brand Your Consumers Will Love. N.p., 2018. Print.
Romaniuk, Jenni. Building Distinctive Brand Assets. Australia: Oxford University Press, 2018. Print.
Roscam Abbing, E. W. Brand-Driven Innovation: Strategies for Development and Design. Lausanne: AVA Academia, 2010. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4654139>.
Rowles, Daniel. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. Second edition. London: KoganPage, 2018. Print.
Salzer-Mörling, Miriam, and Lars Strannegård. ‘Ain’t Misbehavin’ — Consumption in a Moralized Brandscape’. Marketing Theory 7.4 (2007): 407–425. Web.
Schroeder, Jonathan E., ed. Brands: Interdisciplinary Perspectives. Routledge interpretive marketing research. London: Routledge, 2015. Web. <https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/edit/10.4324/9781315765808/brands-jonathan-schroeder>.
Schultz, Majken, Yun Mi Antorini, and Fabian F. Csaba. Corporate Branding: Purpose/People/Process : Towards the Second Wave of Corporate Branding. 1. ed. Køge, Denmark: Copenhagen Business School Press, 2005. Print.
Serena Wider, Sylvia von Wallpach, Hans Mühlbacher. ‘Brand Management: Unveiling the Delusion of Control (2018)’. European Management Journal 36 n. pag. Web. <https://www-sciencedirect-com.oxfordbrookes.idm.oclc.org/science/article/pii/S026323731830046X>.
Stern, Barbara B. ‘What Does Brand Mean? Historical-Analysis Method and Construct Definition.’ Journal of the Academy of Marketing Science 34.2 (2006): n. pag. Web. <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224893121?accountid=13041>.
Stevens, Lorna, Pauline Maclaran, and Stephen Brown. ‘An Embodied Approach to Consumer Experiences: The Hollister Brandscape’. European Journal of Marketing 53.4 (2019): 806–828. Web.
‘The Past, Present, and Future of Brand Research.’ Marketing Letters (2020): n. pag. Web. <https://link-springer-com.oxfordbrookes.idm.oclc.org/article/10.1007/s11002-020-09524-w>.
Thompson, Craig J., and Zeynep Arsel. ‘The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization’. Journal of Consumer Research 31.3 (2004): 631–642. Web. <https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=bth&amp;AN=15212938&amp;site=ehost-live>.
VanAuken, Brad. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Marketing Position. Second edition. New York: AMACOM, 2015. Print.