Asmussen, B., Harridge-March, S., Occhiocupo, N., & Farquhar, J. (2013). The multi-layered nature of the internet-based democratization of brand management. Journal of Business Research, 66(9), 1473–1483. http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002469
Bastos, W., & Levy, S. J. (2012). A history of the concept of branding: practice and theory. Journal of Historical Research in Marketing, 4(3), 347–368. http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/17557501211252934
Bergh, J. van den, & Behrer, M. (2016). How cool brands stay hot: branding to generation Y and Z (Third edition). KoganPage. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4461591
Bernadette Jiwa. (n.d.). The fortune cookie principle: the 20 keys to a great brand story and why your business needs one. The Story of Telling Press.
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Campaign - Advertising, media, marketing and PR news & jobs. (n.d.). https://www.campaignlive.co.uk
Chang, A., Chiang, H., & Han, T. (2012). A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction. European Journal of Marketing, 46(5), 626–662. https://doi.org/10.1108/03090561211212458
Christodoulides, G. (2009). Branding in the post-internet era. Marketing Theory, 9(1), 141–144. http://mtq.sagepub.com.oxfordbrookes.idm.oclc.org/content/9/1/141.full.pdf+html
Conejo, F., & Wooliscroft, B. (2015). Brands Defined as Semiotic Marketing Systems. Journal of Macromarketing, 35(3), 287–301. http://jmk.sagepub.com.oxfordbrookes.idm.oclc.org/content/35/3/287.full.pdf+html
Davidson, J. H. (2004). The committed enterprise: making vision, values, and branding work (2nd ed). Elsevier Butterworth-Heinemann. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=294682
de Chernatony, L., & Dall’Olmo Riley, F. (1998). Modelling the components of the brand. European Journal of Marketing, 32(11/12), 1074–1090. https://doi.org/10.1108/03090569810243721
De Chernatony, Leslie. (2010). From brand vision to brand evaluation: the strategic process of growing and strengthening brands (3rd ed). Butterworth-Heinemann. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=535088
Dennhardt, S. (2014). User-generated content and its impact on branding: how users and communities create and manage brands in social media. Springer Gabler.
Diamond, N., Sherry, J. F., Muñiz, A. M., McGrath, M. A., Kozinets, R. V., & Borghini, S. (2009). American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research. Journal of Marketing, 73(3), 118–134. http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619026?seq=1#page_scan_tab_contents
Doctoroff, T. (2014). Twitter is not a strategy: rediscovering the art of brand marketing. Palgrave Macmillan.
Edwards, Helen & Day, Derek. (2005). Creating passion brands: getting to the heart of branding. Kogan Page. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=242744
Elliott, R. H., Percy, L., & Pervan, S. (2018). Strategic brand management (4th edition). Oxford University Press.
Francesca Gino. (2015). How to Make Employees Feel Like They Own Their Work. Harvard Business Review. https://hbr.org/2015/12/how-to-make-employees-feel-like-they-own-their-work
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Heding, T., Knudtzen, C. F., & Bjerre, M. (2020). Brand management: mastering research, theory and practice (Third Edition). Routledge, Taylor & Francis Group.
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Johnson, M. (2016). Branding: in five and a half steps. Thames & Hudson.
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Keith Glanfield. (2018). Brand transformation: transforming firm performance by disruptive, pragmatic and achievable brand. Routledge.
Keller, K. L., & Swaminathan, V. (2020). Strategic brand management: building, measuring, and managing brand equity (Fifth edition, Global edition). Pearson Education Limited. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801053
Keller, Kevin Lane, Apéria, Tony, & Georgson, Mats. (2012). Strategic brand management: a European perspective (2nd ed). Financial Times Prentice Hall.
Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Expanded edition). Harvard Business Review Press. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=970760&site=ehost-live
Kornberger, M. (2010). Brand society: how brands transform management and lifestyle. Cambridge University Press. https://www-cambridge-org.oxfordbrookes.idm.oclc.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0
Kostelijk, E., & Alsem, K. J. (2020). Brand positioning: connecting marketing strategy and communications. Routledge.
Kucuk, S. U. (2016). Brand hate: navigating consumer negativity in the digital world. Springer. https://oxfordbrookes.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4690739
Laidler-Kylander, N., & Stenzel, J. S. (2014). The brand IDEA: managing nonprofit brands with integrity, democracy and affinity (First edition). Jossey-Bass. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=662505&site=ehost-live
Lerman, D., Morais, R. J., & Luna, D. (2018). The language of branding: theories, strategies and tactics. Routledge. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/9780203139691
Mahnert, K. F., & Torres, A. M. (2007). The Brand Inside: The Factors of Failure and Success in Internal Branding. Irish Marketing Review, 19(1/2), 54–63. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=28748437&site=ehost-live
Maio, Elsie. (2003). Managing Brand in the New Stakeholder Environment. Journal of Business Ethics, 44(2). http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/197999576/fulltext?accountid=13041
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Merz, M. A., He, Y., & Vargo, S. L. (2009). The evolving brand logic: a service-dominant logic perspective. Journal of the Academy of Marketing Science, 37(3), 328–344. http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224871458?accountid=13041
Muhlbacher, H., & Hemetsberger, A. (2008). What the Heck is a Brand? In Proceedings of the 7th International Congress Marketing Trends. https://www.researchgate.net/profile/Hans_Muehlbacher/publication/228465828_What_the_Heck_is_a_Brand_An_Attempt_of_Integration_and_its_Consequences_for_Research_and_Management/links/0046352b85ba615bf6000000.pdf
Muniz, A. M. (2015). Brands and Branding. In G. Ritzer (Ed.), Blackwell Encyclopedia of Sociology. ohn Wiley & Sons, Ltd. https://moodle.brookes.ac.uk/pluginfile.php/1511200/mod_resource/content/1/Muniz%202015%20Brands%20%20Branding%20paper.pdf
Nguyen, B. X., Melewar, T. C., & Schultz, D. E. (Eds.). (2017). Asia branding: connecting brands, consumers & companies. Palgrave.
Nicholas Ind (ed). (2017). Branding inside out: internal branding in theory and practice (Nicholas Ind, Ed.). Kogan Page. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1605887&site=ehost-live
Perrey, J., & Spillecke, D. (2013). Retail marketing and branding: a definitive guide to maximizing ROI (2nd ed). Wiley. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=1095122
Pierre R. Berthon, Leyland F. Pitt. (2018). Brands, Truthiness and Post-Fact : Managing Brands in a Post-Rational World. Journal of Macromarketing, 38. https://journals-sagepub-com.oxfordbrookes.idm.oclc.org/doi/pdf/10.1177/0276146718755869
Pitt, Leyland F. (2006). The Penguin’s Window: Corporate Brands From an Open-Source Perspective. Journal of the Academy of Marketing Science, 34(2), 115–127. http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224887010?accountid=13041
Ries, A., & Trout, J. (2001). Positioning: the battle for your mind. McGraw-Hill.
Riezebos, H. J. & Grinten, Jaap van der. (2011). Positioning the brand: an inside-out approach. Routledge. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=957645
Robertson, G. (2018). Beloved brands: playbook for how to build a brand your consumers will love.
Romaniuk, J. (2018). Building distinctive brand assets. Oxford University Press.
Roscam Abbing, E. W. (2010). Brand-driven innovation: strategies for development and design. AVA Academia. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4654139
Rowles, D. (2018). Digital branding: a complete step-by-step guide to strategy, tactics, tools and measurement (Second edition). KoganPage.
Salzer-Mörling, M., & Strannegård, L. (2007). Ain’t misbehavin’ — consumption in a moralized brandscape. Marketing Theory, 7(4), 407–425. https://doi.org/10.1177/1470593107083164
Schroeder, J. E. (Ed.). (2015). Brands: interdisciplinary perspectives: Vol. Routledge interpretive marketing research. Routledge. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/edit/10.4324/9781315765808/brands-jonathan-schroeder
Schultz, M., Antorini, Y. M., & Csaba, F. F. (2005). Corporate branding: purpose/people/process : towards the second wave of corporate branding (1. ed). Copenhagen Business School Press.
Serena Wider, Sylvia von Wallpach, Hans Mühlbacher. (n.d.). Brand management: Unveiling the delusion of control (2018). European Management Journal, 36. https://www-sciencedirect-com.oxfordbrookes.idm.oclc.org/science/article/pii/S026323731830046X
Stern, Barbara B. (2006). What Does Brand Mean? Historical-Analysis Method and Construct Definition. Journal of the Academy of Marketing Science, 34(2). http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224893121?accountid=13041
Stevens, L., Maclaran, P., & Brown, S. (2019). An embodied approach to consumer experiences: the Hollister brandscape. European Journal of Marketing, 53(4), 806–828. https://doi.org/10.1108/EJM-09-2017-0558
The past, present, and future of brand research. (2020). Marketing Letters. https://link-springer-com.oxfordbrookes.idm.oclc.org/article/10.1007/s11002-020-09524-w
Thompson, C. J., & Arsel, Z. (2004). The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization. Journal of Consumer Research, 31(3), 631–642. https://doi.org/10.1086/425098
VanAuken, B. (2015). Brand aid: a quick reference guide to solving your branding problems and strengthening your marketing position (Second edition). AMACOM.