Asmussen, B. et al. (2013) ‘The multi-layered nature of the internet-based democratization of brand management’, Journal of Business Research, 66(9), pp. 1473–1483. Available at: http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002469.
Bastos, W. and Levy, S.J. (2012) ‘A history of the concept of branding: practice and theory’, Journal of Historical Research in Marketing, 4(3), pp. 347–368. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/17557501211252934.
Bergh, J. van den and Behrer, M. (2016) How cool brands stay hot: branding to generation Y and Z. Third edition. London: KoganPage. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4461591.
Bernadette Jiwa (no date) The fortune cookie principle: the 20 keys to a great brand story and why your business needs one. The Story of Telling Press.
Beverland, M. (2018) Brand management: co-creating meaningful brands. Los Angeles: SAGE.
‘Brand value co-creation in a digitalized world: An integrative framework and research implications’ (no date). Available at: https://pdf.sciencedirectassets.com/271657/1-s2.0-S0167811616X0002X/1-s2.0-S0167811615000816/main.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLWVhc3QtMSJGMEQCIHsLdlAj1qm3mQxORzyCSBrWOBoLa3Onmh%2BuBhy7Qs9ZAiAtKrgVOVtcWyzUwx0NSSLF0B%2FRdA0R%2FMuPk9BNDKH74yr6Awh1EAQaDDA1OTAwMzU0Njg2NSIMWf9rtBBQttIDDcaxKtcDuO5sFNDHQTCvWyaYKgBvoezaZV0qZm1VHJFwTpjrJejGlkgNQhEo5Njt5KCnLmbUu%2BkOUdIdvuU5NUhaODbj1nBWnCSakCdIzZ%2BYR8R0V0mfUKy1cgdBO7LzYFuYHkXyg4F81QHiTpUpcPjjhY1MPPLjaAWF4ZEANx6NDh81%2BQeLBEH1qS6GQ2HEzAhJQW8A4Q77ckkYy0X9V6hrHR4%2Bw1WDMwjz39ic4wJk9r1xJq3MJif7q3xRSNbf0gPFK9Iq1VMsnt%2BghSuBbso0k9LmdAv2UO0C5NrYcyiAOB4EKjCHbeCHwkVqSXIBHkLx45zz4OlPCBIOXkoRY0aPibiTJL4yZtNQi4XSANvJXE1UCz2js5%2BOJxkzttB3O3ponG0zhUNIPIsg4GZQObz1wa8ixX4%2FkXXhbOsUf4XvsyQNr4X8e9qqtB%2BLclPNU4Bec8IwC%2BClFbUjGL3lHXWxHLDCwKnUkmmrAlKYyCIYLhW8LLo2e1rCxzOzVRlfBBDcrly7ykE25vRSBrlV%2Bpuv0Yx0Qe2AJlSRrD8cvSU8Q5BA20r%2Bw2bfNKQTQ07oU2Xq%2BwFB0U8V02hk%2FBGVGBoYFHItvzAq5M4DzBYwb0BpdCIC%2BRyEP%2BwnxZXuMPz00I4GOqYBFm2o9rzeqH1I3HEJ4Yo%2F6OD5%2FgORkNakZN76NG4xFTinNAsyynx%2FdNNx%2F5I9yuOdyNuf0H0VuZ%2B4TDwQoBp94raqKdG0K9bVYDLchPOZGYMa9cqvWDLglcS90eXuYhdUv4YnPgF9ZX%2F2xOoGpvnjhpiWjqaM29300hBwagayN7NRZL6sb5DpW9ylkjVahLwSf%2Bqotk4y1l9PeQMktdawWd4iQWJIMA%3D%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20220104T132411Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAQ3PHCVTYTMWK3NW3%2F20220104%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=fff08ffff375db78649c4121c532976d9f62dd5ed7dae6b6c5112ddce6ae1da6&hash=a5300c27485faf0fc4fab3ecfcd2115f5d3c2e658ec9e413d9db2392c956e93e&host=68042c943591013ac2b2430a89b270f6af2c76d8dfd086a07176afe7c76c2c61&pii=S0167811615000816&tid=spdf-e7d3a47e-e6a2-4ed1-95a9-0442ccaf1444&sid=e97cc61628040743ed89fde-2644f4dce2f4gxrqb&type=client.
Campaign - Advertising, media, marketing and PR news & jobs (no date). Available at: https://www.campaignlive.co.uk.
Chang, A., Chiang, H. and Han, T. (2012) ‘A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction’, European Journal of Marketing, 46(5), pp. 626–662. Available at: https://doi.org/10.1108/03090561211212458.
de Chernatony, L. and Dall’Olmo Riley, F. (1998) ‘Modelling the components of the brand’, European Journal of Marketing, 32(11/12), pp. 1074–1090. Available at: https://doi.org/10.1108/03090569810243721.
Christodoulides, G. (2009) ‘Branding in the post-internet era’, Marketing Theory, 9(1), pp. 141–144. Available at: http://mtq.sagepub.com.oxfordbrookes.idm.oclc.org/content/9/1/141.full.pdf+html.
Conejo, F. and Wooliscroft, B. (2015) ‘Brands Defined as Semiotic Marketing Systems’, Journal of Macromarketing, 35(3), pp. 287–301. Available at: http://jmk.sagepub.com.oxfordbrookes.idm.oclc.org/content/35/3/287.full.pdf+html.
Davidson, J.H. (2004) The committed enterprise: making vision, values, and branding work. 2nd ed. Oxford: Elsevier Butterworth-Heinemann. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=294682.
De Chernatony, Leslie (2010) From brand vision to brand evaluation: the strategic process of growing and strengthening brands. 3rd ed. Oxford: Butterworth-Heinemann. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=535088.
Dennhardt, S. (2014) User-generated content and its impact on branding: how users and communities create and manage brands in social media. Wiesbaden: Springer Gabler.
Diamond, N. et al. (2009) ‘American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research’, Journal of Marketing, 73(3), pp. 118–134. Available at: http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619026?seq=1#page_scan_tab_contents.
Doctoroff, T. (2014) Twitter is not a strategy: rediscovering the art of brand marketing. New York City: Palgrave Macmillan.
Edwards, Helen and Day, Derek (2005) Creating passion brands: getting to the heart of branding. London: Kogan Page. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=242744.
Elliott, R.H., Percy, L. and Pervan, S. (2018) Strategic brand management. 4th edition. Oxford, United Kingdom: Oxford University Press.
Francesca Gino (2015) ‘How to Make Employees Feel Like They Own Their Work’, Harvard Business Review [Preprint]. Available at: https://hbr.org/2015/12/how-to-make-employees-feel-like-they-own-their-work.
Hatch, Mary Jo (2001) ‘Are the Strategic Stars Aligned for Your Corporate Brand?’, Harvard Business Review, 79(2), pp. 128–134.
Heding, T., Knudtzen, C.F. and Bjerre, M. (2020) Brand management: mastering research, theory and practice. Third Edition. Abingdon, Oxon: Routledge, Taylor & Francis Group.
Holt, Douglas B. (2004) How brands become icons: the principles of cultural branding. Boston, Mass: Harvard Business School.
‘How to access Harvard Business Review’ (no date).
Ind, N., Fuller, C. and Trevail, C. (2012) Brand together: how co-creation generates innovation and re-energizes brands. London: Kogan Page.
Joao Louro, Maria (2001) ‘Brand Management Paradigms.’, Journal of Marketing Management, 17(7), pp. 849–875. Available at: http://www-tandfonline-com.oxfordbrookes.idm.oclc.org/doi/abs/10.1362/026725701323366845.
Johnson, M. (2016) Branding: in five and a half steps. London: Thames & Hudson.
Kapferer, Jean-Noël (2012) The new strategic brand management: advanced  insights and strategic thinking. 5th ed. London: Kogan Page. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=871552.
Keith Glanfield (2018) Brand transformation: transforming firm performance by disruptive, pragmatic and achievable brand. London: Routledge.
Keller, Kevin Lane, Apéria, Tony, and Georgson, Mats (2012) Strategic brand management: a European perspective. 2nd ed. Harlow: Financial Times Prentice Hall.
Keller, K.L. and Swaminathan, V. (2020) Strategic brand management: building, measuring, and managing brand equity. Fifth edition, Global edition. Harlow, Essex: Pearson Education Limited. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801053.
Kim, W.C. and Mauborgne, R. (2015) Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Expanded edition. Boston: Harvard Business Review Press. Available at: http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=970760&site=ehost-live.
Kornberger, M. (2010) Brand society: how brands transform management and lifestyle. Cambridge: Cambridge University Press. Available at: https://www-cambridge-org.oxfordbrookes.idm.oclc.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0.
Kostelijk, E. and Alsem, K.J. (2020) Brand positioning: connecting marketing strategy and communications. Abingdon, Oxon: Routledge.
Kucuk, S.U. (2016) Brand hate: navigating consumer negativity in the digital world. Cham: Springer. Available at: https://oxfordbrookes.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4690739.
Laidler-Kylander, N. and Stenzel, J.S. (2014) The brand IDEA: managing nonprofit brands with integrity, democracy and affinity. First edition. San Francisco, CA: Jossey-Bass. Available at: http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=662505&site=ehost-live.
Lerman, D., Morais, R.J. and Luna, D. (2018) The language of branding: theories, strategies and tactics. New York: Routledge. Available at: https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/9780203139691.
Mahnert, K.F. and Torres, A.M. (2007) ‘The Brand Inside: The Factors of Failure and Success in Internal Branding’, Irish Marketing Review, 19(1/2), pp. 54–63. Available at: http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=28748437&site=ehost-live.
Maio, Elsie (2003) ‘Managing Brand in the New Stakeholder Environment.’, Journal of business ethics, 44(2). Available at: http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/197999576/fulltext?accountid=13041.
M&C Saatchi Worldwide (Firm) (2011) Brutal simplicity of thought: how it changed the world. London: Ebury Press.
Merz, M.A., He, Y. and Vargo, S.L. (2009) ‘The evolving brand logic: a service-dominant logic perspective’, Journal of the Academy of Marketing Science, 37(3), pp. 328–344. Available at: http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224871458?accountid=13041.
Muhlbacher, H. and Hemetsberger, A. (2008) ‘What the Heck is a Brand?’, Proceedings of the 7th International Congress Marketing Trends. Venice. Available at: https://www.researchgate.net/profile/Hans_Muehlbacher/publication/228465828_What_the_Heck_is_a_Brand_An_Attempt_of_Integration_and_its_Consequences_for_Research_and_Management/links/0046352b85ba615bf6000000.pdf.
Muniz, A.M. (2015) ‘Brands and Branding’, in G. Ritzer (ed.) Blackwell Encyclopedia of Sociology. ohn Wiley & Sons, Ltd. Available at: https://moodle.brookes.ac.uk/pluginfile.php/1511200/mod_resource/content/1/Muniz%202015%20Brands%20%20Branding%20paper.pdf.
Nguyen, B.X., Melewar, T.C. and Schultz, D.E. (eds) (2017) Asia branding: connecting brands, consumers & companies. London: Palgrave.
Nicholas Ind (ed). (2017) Branding inside out: internal branding in theory and practice. Edited by Nicholas Ind. London, United Kingdom: Kogan Page. Available at: http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1605887&site=ehost-live.
Perrey, J. and Spillecke, D. (2013) Retail marketing and branding: a definitive guide to maximizing ROI. 2nd ed. Chichester, West Sussex ; Hoboken, N.J.: Wiley. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=1095122.
Pierre R. Berthon, Leyland F. Pitt (2018) ‘Brands, Truthiness and Post-Fact : Managing Brands in a Post-Rational World’, Journal of Macromarketing, 38. Available at: https://journals-sagepub-com.oxfordbrookes.idm.oclc.org/doi/pdf/10.1177/0276146718755869.
Pitt, Leyland F. (2006) ‘The Penguin’s Window: Corporate Brands From an Open-Source Perspective.’, Journal of the Academy of Marketing Science, 34(2), pp. 115–127. Available at: http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224887010?accountid=13041.
Ries, A. and Trout, J. (2001) Positioning: the battle for your mind. New York: McGraw-Hill.
Riezebos, H. J. and Grinten, Jaap van der (2011) Positioning the brand: an inside-out approach. London: Routledge. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=957645.
Robertson, G. (2018) Beloved brands: playbook for how to build a brand your consumers will love.
Romaniuk, J. (2018) Building distinctive brand assets. Australia: Oxford University Press.
Roscam Abbing, E. W. (2010) Brand-driven innovation: strategies for development and design. Lausanne: AVA Academia. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4654139.
Rowles, D. (2018) Digital branding: a complete step-by-step guide to strategy, tactics, tools and measurement. Second edition. London: KoganPage.
Salzer-Mörling, M. and Strannegård, L. (2007) ‘Ain’t misbehavin’ — consumption in a moralized brandscape’, Marketing Theory, 7(4), pp. 407–425. Available at: https://doi.org/10.1177/1470593107083164.
Schroeder, J.E. (ed.) (2015) Brands: interdisciplinary perspectives. London: Routledge. Available at: https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/edit/10.4324/9781315765808/brands-jonathan-schroeder.
Schultz, M., Antorini, Y.M. and Csaba, F.F. (2005) Corporate branding: purpose/people/process : towards the second wave of corporate branding. 1. ed. Køge, Denmark: Copenhagen Business School Press.
Serena Wider, Sylvia von Wallpach, Hans Mühlbacher (no date) ‘Brand management: Unveiling the delusion of control (2018)’, European Management Journal, 36. Available at: https://www-sciencedirect-com.oxfordbrookes.idm.oclc.org/science/article/pii/S026323731830046X.
Stern, Barbara B. (2006) ‘What Does Brand Mean? Historical-Analysis Method and Construct Definition.’, Journal of the Academy of Marketing Science, 34(2). Available at: http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224893121?accountid=13041.
Stevens, L., Maclaran, P. and Brown, S. (2019) ‘An embodied approach to consumer experiences: the Hollister brandscape’, European Journal of Marketing, 53(4), pp. 806–828. Available at: https://doi.org/10.1108/EJM-09-2017-0558.
‘The past, present, and future of brand research.’ (2020) Marketing Letters [Preprint]. Available at: https://link-springer-com.oxfordbrookes.idm.oclc.org/article/10.1007/s11002-020-09524-w.
Thompson, C.J. and Arsel, Z. (2004) ‘The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization’, Journal of Consumer Research, 31(3), pp. 631–642. Available at: https://doi.org/10.1086/425098.
VanAuken, B. (2015) Brand aid: a quick reference guide to solving your branding problems and strengthening your marketing position. Second edition. New York: AMACOM.