Asmussen, Bjoern, Sally Harridge-March, Nicoletta Occhiocupo, and Jillian Farquhar. ‘The Multi-Layered Nature of the Internet-Based Democratization of Brand Management’. Journal of Business Research 66, no. 9 (September 2013): 1473–83. http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002469.
Bastos, Wilson, and Sidney J. Levy. ‘A History of the Concept of Branding: Practice and Theory’. Journal of Historical Research in Marketing 4, no. 3 (2012): 347–68. http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/17557501211252934.
Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. Third edition. London: KoganPage, 2016. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4461591.
Bernadette Jiwa. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One. The Story of Telling Press, n.d.
Beverland, Michael. Brand Management: Co-Creating Meaningful Brands. Los Angeles: SAGE, 2018.
‘Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications’, n.d. https://pdf.sciencedirectassets.com/271657/1-s2.0-S0167811616X0002X/1-s2.0-S0167811615000816/main.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLWVhc3QtMSJGMEQCIHsLdlAj1qm3mQxORzyCSBrWOBoLa3Onmh%2BuBhy7Qs9ZAiAtKrgVOVtcWyzUwx0NSSLF0B%2FRdA0R%2FMuPk9BNDKH74yr6Awh1EAQaDDA1OTAwMzU0Njg2NSIMWf9rtBBQttIDDcaxKtcDuO5sFNDHQTCvWyaYKgBvoezaZV0qZm1VHJFwTpjrJejGlkgNQhEo5Njt5KCnLmbUu%2BkOUdIdvuU5NUhaODbj1nBWnCSakCdIzZ%2BYR8R0V0mfUKy1cgdBO7LzYFuYHkXyg4F81QHiTpUpcPjjhY1MPPLjaAWF4ZEANx6NDh81%2BQeLBEH1qS6GQ2HEzAhJQW8A4Q77ckkYy0X9V6hrHR4%2Bw1WDMwjz39ic4wJk9r1xJq3MJif7q3xRSNbf0gPFK9Iq1VMsnt%2BghSuBbso0k9LmdAv2UO0C5NrYcyiAOB4EKjCHbeCHwkVqSXIBHkLx45zz4OlPCBIOXkoRY0aPibiTJL4yZtNQi4XSANvJXE1UCz2js5%2BOJxkzttB3O3ponG0zhUNIPIsg4GZQObz1wa8ixX4%2FkXXhbOsUf4XvsyQNr4X8e9qqtB%2BLclPNU4Bec8IwC%2BClFbUjGL3lHXWxHLDCwKnUkmmrAlKYyCIYLhW8LLo2e1rCxzOzVRlfBBDcrly7ykE25vRSBrlV%2Bpuv0Yx0Qe2AJlSRrD8cvSU8Q5BA20r%2Bw2bfNKQTQ07oU2Xq%2BwFB0U8V02hk%2FBGVGBoYFHItvzAq5M4DzBYwb0BpdCIC%2BRyEP%2BwnxZXuMPz00I4GOqYBFm2o9rzeqH1I3HEJ4Yo%2F6OD5%2FgORkNakZN76NG4xFTinNAsyynx%2FdNNx%2F5I9yuOdyNuf0H0VuZ%2B4TDwQoBp94raqKdG0K9bVYDLchPOZGYMa9cqvWDLglcS90eXuYhdUv4YnPgF9ZX%2F2xOoGpvnjhpiWjqaM29300hBwagayN7NRZL6sb5DpW9ylkjVahLwSf%2Bqotk4y1l9PeQMktdawWd4iQWJIMA%3D%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20220104T132411Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAQ3PHCVTYTMWK3NW3%2F20220104%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=fff08ffff375db78649c4121c532976d9f62dd5ed7dae6b6c5112ddce6ae1da6&hash=a5300c27485faf0fc4fab3ecfcd2115f5d3c2e658ec9e413d9db2392c956e93e&host=68042c943591013ac2b2430a89b270f6af2c76d8dfd086a07176afe7c76c2c61&pii=S0167811615000816&tid=spdf-e7d3a47e-e6a2-4ed1-95a9-0442ccaf1444&sid=e97cc61628040743ed89fde-2644f4dce2f4gxrqb&type=client.
‘Campaign - Advertising, Media, Marketing and PR News & Jobs’, n.d. https://www.campaignlive.co.uk.
Chang, Aihwa, Hsu‐Hsin Chiang, and Tzu‐Shian Han. ‘A Multilevel Investigation of Relationships among Brand‐centered HRM, Brand Psychological Ownership, Brand Citizenship Behaviors, and Customer Satisfaction’. European Journal of Marketing 46, no. 5 (25 May 2012): 626–62. https://doi.org/10.1108/03090561211212458.
Chernatony, Leslie de, and Francesca Dall’Olmo Riley. ‘Modelling the Components of the Brand’. European Journal of Marketing 32, no. 11/12 (December 1998): 1074–90. https://doi.org/10.1108/03090569810243721.
Christodoulides, G. ‘Branding in the Post-Internet Era’. Marketing Theory 9, no. 1 (2009): 141–44. http://mtq.sagepub.com.oxfordbrookes.idm.oclc.org/content/9/1/141.full.pdf+html.
Conejo, F., and B. Wooliscroft. ‘Brands Defined as Semiotic Marketing Systems’. Journal of Macromarketing 35, no. 3 (1 September 2015): 287–301. http://jmk.sagepub.com.oxfordbrookes.idm.oclc.org/content/35/3/287.full.pdf+html.
Davidson, J. H. The Committed Enterprise: Making Vision, Values, and Branding Work. 2nd ed. Oxford: Elsevier Butterworth-Heinemann, 2004. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=294682.
De Chernatony, Leslie. From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 3rd ed. Oxford: Butterworth-Heinemann, 2010. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=535088.
Dennhardt, Severin. User-Generated Content and Its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media. Wiesbaden: Springer Gabler, 2014.
Diamond, Nina, John F Sherry, Albert M Muñiz, Mary Ann McGrath, Robert V Kozinets, and Stefania Borghini. ‘American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research’. Journal of Marketing 73, no. 3 (2009): 118–34. http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619026?seq=1#page_scan_tab_contents.
Doctoroff, Tom. Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing. New York City: Palgrave Macmillan, 2014.
Edwards, Helen and Day, Derek. Creating Passion Brands: Getting to the Heart of Branding. London: Kogan Page, 2005. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=242744.
Elliott, Richard H., Larry Percy, and Simon Pervan. Strategic Brand Management. 4th edition. Oxford, United Kingdom: Oxford University Press, 2018.
Francesca Gino. ‘How to Make Employees Feel Like They Own Their Work’. Harvard Business Review, 2015. https://hbr.org/2015/12/how-to-make-employees-feel-like-they-own-their-work.
Hatch, Mary Jo. ‘Are the Strategic Stars Aligned for Your Corporate Brand?’ Harvard Business Review 79, no. 2 (2001): 128–34.
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Mastering Research, Theory and Practice. Third Edition. Abingdon, Oxon: Routledge, Taylor & Francis Group, 2020.
Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass: Harvard Business School, 2004.
‘How to Access Harvard Business Review’, n.d.
Ind, Nicholas, Clare Fuller, and Charles Trevail. Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands. London: Kogan Page, 2012.
Joao Louro, Maria. ‘Brand Management Paradigms.’ Journal of Marketing Management 17, no. 7 (2001): 849–75. http://www-tandfonline-com.oxfordbrookes.idm.oclc.org/doi/abs/10.1362/026725701323366845.
Johnson, Michael. Branding: In Five and a Half Steps. London: Thames & Hudson, 2016.
Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced  Insights and Strategic Thinking. 5th ed. London: Kogan Page, 2012. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=871552.
Keith Glanfield. Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand. London: Routledge, 2018.
Keller, Kevin Lane, Apéria, Tony, and Georgson, Mats. Strategic Brand Management: A European Perspective. 2nd ed. Harlow: Financial Times Prentice Hall, 2012.
Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, Global edition. Harlow, Essex: Pearson Education Limited, 2020. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801053.
Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston: Harvard Business Review Press, 2015. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=970760&site=ehost-live.
Kornberger, Martin. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press, 2010. https://www-cambridge-org.oxfordbrookes.idm.oclc.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0.
Kostelijk, Erik, and K. J. Alsem. Brand Positioning: Connecting Marketing Strategy and Communications. Abingdon, Oxon: Routledge, 2020.
Kucuk, S. Umit. Brand Hate: Navigating Consumer Negativity in the Digital World. Cham: Springer, 2016. https://oxfordbrookes.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4690739.
Laidler-Kylander, Nathalie, and Julia Shepard Stenzel. The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity. First edition. San Francisco, CA: Jossey-Bass, 2014. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=662505&site=ehost-live.
Lerman, Dawn, Robert J. Morais, and David Luna. The Language of Branding: Theories, Strategies and Tactics. New York: Routledge, 2018. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/9780203139691.
Mahnert, K.F., and A.M. Torres. ‘The Brand Inside: The Factors of Failure and Success in Internal Branding’. Irish Marketing Review 19, no. 1/2 (2007): 54–63. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=28748437&site=ehost-live.
Maio, Elsie. ‘Managing Brand in the New Stakeholder Environment.’ Journal of Business Ethics 44, no. 2 (2003). http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/197999576/fulltext?accountid=13041.
M&C Saatchi Worldwide (Firm). Brutal Simplicity of Thought: How It Changed the World. London: Ebury Press, 2011.
Merz, Michael A., Yi He, and Stephen L. Vargo. ‘The Evolving Brand Logic: A Service-Dominant Logic Perspective’. Journal of the Academy of Marketing Science 37, no. 3 (2009): 328–44. http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224871458?accountid=13041.
Muhlbacher, H, and A Hemetsberger. ‘What the Heck Is a Brand?’ Proceedings of the 7th International Congress Marketing Trends. Venice, 2008. https://www.researchgate.net/profile/Hans_Muehlbacher/publication/228465828_What_the_Heck_is_a_Brand_An_Attempt_of_Integration_and_its_Consequences_for_Research_and_Management/links/0046352b85ba615bf6000000.pdf.
Muniz, Albert M. ‘Brands and Branding’. In Blackwell Encyclopedia of Sociology, edited by George Ritzer. ohn Wiley & Sons, Ltd., 2015. https://moodle.brookes.ac.uk/pluginfile.php/1511200/mod_resource/content/1/Muniz%202015%20Brands%20%20Branding%20paper.pdf.
Nguyen, Bang Xuân, T. C. Melewar, and Don E. Schultz, eds. Asia Branding: Connecting Brands, Consumers & Companies. London: Palgrave, 2017.
Nicholas Ind (ed). Branding inside out: Internal Branding in Theory and Practice. Edited by Nicholas Ind. London, United Kingdom: Kogan Page, 2017. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1605887&site=ehost-live.
Perrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Chichester, West Sussex ; Hoboken, N.J.: Wiley, 2013. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=1095122.
Pierre R. Berthon, Leyland F. Pitt. ‘Brands, Truthiness and Post-Fact : Managing Brands in a Post-Rational World’. Journal of Macromarketing 38 (2018). https://journals-sagepub-com.oxfordbrookes.idm.oclc.org/doi/pdf/10.1177/0276146718755869.
Pitt, Leyland F. ‘The Penguin’s Window: Corporate Brands From an Open-Source Perspective.’ Journal of the Academy of Marketing Science 34, no. 2 (2006): 115–27. http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224887010?accountid=13041.
Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: McGraw-Hill, 2001.
Riezebos, H. J. and Grinten, Jaap van der. Positioning the Brand: An inside-out Approach. London: Routledge, 2011. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=957645.
Robertson, Graham. Beloved Brands: Playbook for How to Build a Brand Your Consumers Will Love, 2018.
Romaniuk, Jenni. Building Distinctive Brand Assets. Australia: Oxford University Press, 2018.
Roscam Abbing, E. W. Brand-Driven Innovation: Strategies for Development and Design. Lausanne: AVA Academia, 2010. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4654139.
Rowles, Daniel. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. Second edition. London: KoganPage, 2018.
Salzer-Mörling, Miriam, and Lars Strannegård. ‘Ain’t Misbehavin’ — Consumption in a Moralized Brandscape’. Marketing Theory 7, no. 4 (December 2007): 407–25. https://doi.org/10.1177/1470593107083164.
Schroeder, Jonathan E., ed. Brands: Interdisciplinary Perspectives. Vol. Routledge interpretive marketing research. London: Routledge, 2015. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/edit/10.4324/9781315765808/brands-jonathan-schroeder.
Schultz, Majken, Yun Mi Antorini, and Fabian F. Csaba. Corporate Branding: Purpose/People/Process : Towards the Second Wave of Corporate Branding. 1. ed. Køge, Denmark: Copenhagen Business School Press, 2005.
Serena Wider, Sylvia von Wallpach, Hans Mühlbacher. ‘Brand Management: Unveiling the Delusion of Control (2018)’. European Management Journal 36 (n.d.). https://www-sciencedirect-com.oxfordbrookes.idm.oclc.org/science/article/pii/S026323731830046X.
Stern, Barbara B. ‘What Does Brand Mean? Historical-Analysis Method and Construct Definition.’ Journal of the Academy of Marketing Science 34, no. 2 (2006). http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224893121?accountid=13041.
Stevens, Lorna, Pauline Maclaran, and Stephen Brown. ‘An Embodied Approach to Consumer Experiences: The Hollister Brandscape’. European Journal of Marketing 53, no. 4 (8 April 2019): 806–28. https://doi.org/10.1108/EJM-09-2017-0558.
‘The Past, Present, and Future of Brand Research.’ Marketing Letters, 2020. https://link-springer-com.oxfordbrookes.idm.oclc.org/article/10.1007/s11002-020-09524-w.
Thompson, Craig J., and Zeynep Arsel. ‘The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization’. Journal of Consumer Research 31, no. 3 (December 2004): 631–42. https://doi.org/10.1086/425098.
VanAuken, Brad. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Marketing Position. Second edition. New York: AMACOM, 2015.