Asmussen, Bjoern, Sally Harridge-March, Nicoletta Occhiocupo, and Jillian Farquhar. ‘The Multi-Layered Nature of the Internet-Based Democratization of Brand Management’. Journal of Business Research 66, no. 9 (2013): 1473–83. http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002469.
Bastos, Wilson, and Sidney J. Levy. ‘A History of the Concept of Branding: Practice and Theory’. Journal of Historical Research in Marketing 4, no. 3 (2012): 347–68. http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/17557501211252934.
Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y and Z. Third edition. KoganPage, 2016. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4461591.
Bernadette Jiwa. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One. The Story of Telling Press, n.d.
Beverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE, 2018.
Brand Value Co-Creation in a Digitalized World: An Integrative Framework and Research Implications. n.d. https://pdf.sciencedirectassets.com/271657/1-s2.0-S0167811616X0002X/1-s2.0-S0167811615000816/main.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEG0aCXVzLWVhc3QtMSJGMEQCIHsLdlAj1qm3mQxORzyCSBrWOBoLa3Onmh%2BuBhy7Qs9ZAiAtKrgVOVtcWyzUwx0NSSLF0B%2FRdA0R%2FMuPk9BNDKH74yr6Awh1EAQaDDA1OTAwMzU0Njg2NSIMWf9rtBBQttIDDcaxKtcDuO5sFNDHQTCvWyaYKgBvoezaZV0qZm1VHJFwTpjrJejGlkgNQhEo5Njt5KCnLmbUu%2BkOUdIdvuU5NUhaODbj1nBWnCSakCdIzZ%2BYR8R0V0mfUKy1cgdBO7LzYFuYHkXyg4F81QHiTpUpcPjjhY1MPPLjaAWF4ZEANx6NDh81%2BQeLBEH1qS6GQ2HEzAhJQW8A4Q77ckkYy0X9V6hrHR4%2Bw1WDMwjz39ic4wJk9r1xJq3MJif7q3xRSNbf0gPFK9Iq1VMsnt%2BghSuBbso0k9LmdAv2UO0C5NrYcyiAOB4EKjCHbeCHwkVqSXIBHkLx45zz4OlPCBIOXkoRY0aPibiTJL4yZtNQi4XSANvJXE1UCz2js5%2BOJxkzttB3O3ponG0zhUNIPIsg4GZQObz1wa8ixX4%2FkXXhbOsUf4XvsyQNr4X8e9qqtB%2BLclPNU4Bec8IwC%2BClFbUjGL3lHXWxHLDCwKnUkmmrAlKYyCIYLhW8LLo2e1rCxzOzVRlfBBDcrly7ykE25vRSBrlV%2Bpuv0Yx0Qe2AJlSRrD8cvSU8Q5BA20r%2Bw2bfNKQTQ07oU2Xq%2BwFB0U8V02hk%2FBGVGBoYFHItvzAq5M4DzBYwb0BpdCIC%2BRyEP%2BwnxZXuMPz00I4GOqYBFm2o9rzeqH1I3HEJ4Yo%2F6OD5%2FgORkNakZN76NG4xFTinNAsyynx%2FdNNx%2F5I9yuOdyNuf0H0VuZ%2B4TDwQoBp94raqKdG0K9bVYDLchPOZGYMa9cqvWDLglcS90eXuYhdUv4YnPgF9ZX%2F2xOoGpvnjhpiWjqaM29300hBwagayN7NRZL6sb5DpW9ylkjVahLwSf%2Bqotk4y1l9PeQMktdawWd4iQWJIMA%3D%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20220104T132411Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAQ3PHCVTYTMWK3NW3%2F20220104%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=fff08ffff375db78649c4121c532976d9f62dd5ed7dae6b6c5112ddce6ae1da6&hash=a5300c27485faf0fc4fab3ecfcd2115f5d3c2e658ec9e413d9db2392c956e93e&host=68042c943591013ac2b2430a89b270f6af2c76d8dfd086a07176afe7c76c2c61&pii=S0167811615000816&tid=spdf-e7d3a47e-e6a2-4ed1-95a9-0442ccaf1444&sid=e97cc61628040743ed89fde-2644f4dce2f4gxrqb&type=client.
‘Campaign - Advertising, Media, Marketing and PR News & Jobs’. https://www.campaignlive.co.uk.
Chang, Aihwa, Hsu‐Hsin Chiang, and Tzu‐Shian Han. ‘A Multilevel Investigation of Relationships among Brand‐centered HRM, Brand Psychological Ownership, Brand Citizenship Behaviors, and Customer Satisfaction’. European Journal of Marketing 46, no. 5 (2012): 626–62. https://doi.org/10.1108/03090561211212458.
Chernatony, Leslie de, and Francesca Dall’Olmo Riley. ‘Modelling the Components of the Brand’. European Journal of Marketing 32, no. 11/12 (1998): 1074–90. https://doi.org/10.1108/03090569810243721.
Christodoulides, G. ‘Branding in the Post-Internet Era’. Marketing Theory 9, no. 1 (2009): 141–44. http://mtq.sagepub.com.oxfordbrookes.idm.oclc.org/content/9/1/141.full.pdf+html.
Conejo, F., and B. Wooliscroft. ‘Brands Defined as Semiotic Marketing Systems’. Journal of Macromarketing 35, no. 3 (2015): 287–301. http://jmk.sagepub.com.oxfordbrookes.idm.oclc.org/content/35/3/287.full.pdf+html.
Davidson, J. H. The Committed Enterprise: Making Vision, Values, and Branding Work. 2nd ed. Elsevier Butterworth-Heinemann, 2004. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=294682.
De Chernatony, Leslie. From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 3rd ed. Butterworth-Heinemann, 2010. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=535088.
Dennhardt, Severin. User-Generated Content and Its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media. Springer Gabler, 2014.
Diamond, Nina, John F Sherry, Albert M Muñiz, Mary Ann McGrath, Robert V Kozinets, and Stefania Borghini. ‘American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research’. Journal of Marketing (Chicago (Ill.)) 73, no. 3 (2009): 118–34. http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619026?seq=1#page_scan_tab_contents.
Doctoroff, Tom. Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing. Palgrave Macmillan, 2014.
Edwards, Helen and Day, Derek. Creating Passion Brands: Getting to the Heart of Branding. Kogan Page, 2005. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=242744.
Elliott, Richard H., Larry Percy, and Simon Pervan. Strategic Brand Management. 4th edition. Oxford University Press, 2018.
Francesca Gino. ‘How to Make Employees Feel Like They Own Their Work’. Harvard Business Review, 2015. https://hbr.org/2015/12/how-to-make-employees-feel-like-they-own-their-work.
Hatch, Mary Jo. ‘Are the Strategic Stars Aligned for Your Corporate Brand?’ Harvard Business Review (Harvard, Mass) 79, no. 2 (2001): 128–34.
Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Mastering Research, Theory and Practice. Third Edition. Routledge, Taylor & Francis Group, 2020.
Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School, 2004.
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Ind, Nicholas, Clare Fuller, and Charles Trevail. Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands. Kogan Page, 2012.
Joao Louro, Maria. ‘Brand Management Paradigms.’ Journal of Marketing Management (London) 17, no. 7 (2001): 849–75. http://www-tandfonline-com.oxfordbrookes.idm.oclc.org/doi/abs/10.1362/026725701323366845.
Johnson, Michael. Branding: In Five and a Half Steps. Thames & Hudson, 2016.
Kapferer, Jean-Noël. The New Strategic Brand Management: Advanced  Insights and Strategic Thinking. 5th ed. Kogan Page, 2012. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=871552.
Keith Glanfield. Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand. Routledge, 2018.
Keller, Kevin Lane, Apéria, Tony, and Georgson, Mats. Strategic Brand Management: A European Perspective. 2nd ed. Financial Times Prentice Hall, 2012.
Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, Global edition. Pearson Education Limited, 2020. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801053.
Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Harvard Business Review Press, 2015. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=970760&site=ehost-live.
Kornberger, Martin. Brand Society: How Brands Transform Management and Lifestyle. Cambridge University Press, 2010. https://www-cambridge-org.oxfordbrookes.idm.oclc.org/core/books/brand-society/219FCD2F6FF1317F5864A2156C402FF0.
Kostelijk, Erik, and K. J. Alsem. Brand Positioning: Connecting Marketing Strategy and Communications. Routledge, 2020.
Kucuk, S. Umit. Brand Hate: Navigating Consumer Negativity in the Digital World. Springer, 2016. https://oxfordbrookes.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4690739.
Laidler-Kylander, Nathalie, and Julia Shepard Stenzel. The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity. First edition. Jossey-Bass, 2014. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=662505&site=ehost-live.
Lerman, Dawn, Robert J. Morais, and David Luna. The Language of Branding: Theories, Strategies and Tactics. Routledge, 2018. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/9780203139691.
Mahnert, K.F., and A.M. Torres. ‘The Brand Inside: The Factors of Failure and Success in Internal Branding’. Irish Marketing Review 19, no. 1/2 (2007): 54–63. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=28748437&site=ehost-live.
Maio, Elsie. ‘Managing Brand in the New Stakeholder Environment.’ Journal of Business Ethics 44, no. 2 (2003). http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/197999576/fulltext?accountid=13041.
M&C Saatchi Worldwide (Firm). Brutal Simplicity of Thought: How It Changed the World. Ebury Press, 2011.
Merz, Michael A., Yi He, and Stephen L. Vargo. ‘The Evolving Brand Logic: A Service-Dominant Logic Perspective’. Journal of the Academy of Marketing Science ([Thousand Oaks, Calif.]) 37, no. 3 (2009): 328–44. http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224871458?accountid=13041.
Muhlbacher, H, and A Hemetsberger. ‘What the Heck Is a Brand?’ In Proceedings of the 7th International Congress Marketing Trends. Venice, 2008. https://www.researchgate.net/profile/Hans_Muehlbacher/publication/228465828_What_the_Heck_is_a_Brand_An_Attempt_of_Integration_and_its_Consequences_for_Research_and_Management/links/0046352b85ba615bf6000000.pdf.
Muniz, Albert M. ‘Brands and Branding’. In Blackwell Encyclopedia of Sociology, edited by George Ritzer. Ohn Wiley & Sons, Ltd., 2015. https://moodle.brookes.ac.uk/pluginfile.php/1511200/mod_resource/content/1/Muniz%202015%20Brands%20%20Branding%20paper.pdf.
Nguyen, Bang Xuân, T. C. Melewar, and Don E. Schultz, eds. Asia Branding: Connecting Brands, Consumers & Companies. Palgrave, 2017.
Nicholas Ind (ed). Branding inside out: Internal Branding in Theory and Practice. Edited by Nicholas Ind. Kogan Page, 2017. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1605887&site=ehost-live.
Perrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. 2nd ed. Wiley, 2013. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=1095122.
Pierre R. Berthon, Leyland F. Pitt. ‘Brands, Truthiness and Post-Fact : Managing Brands in a Post-Rational World’. Journal of Macromarketing 38 (2018). https://journals-sagepub-com.oxfordbrookes.idm.oclc.org/doi/pdf/10.1177/0276146718755869.
Pitt, Leyland F. ‘The Penguin’s Window: Corporate Brands From an Open-Source Perspective.’ Journal of the Academy of Marketing Science ([Thousand Oaks, Calif.]) 34, no. 2 (2006): 115–27. http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224887010?accountid=13041.
Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. McGraw-Hill, 2001.
Riezebos, H. J. and Grinten, Jaap van der. Positioning the Brand: An inside-out Approach. Routledge, 2011. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=957645.
Robertson, Graham. Beloved Brands: Playbook for How to Build a Brand Your Consumers Will Love. 2018.
Romaniuk, Jenni. Building Distinctive Brand Assets. Oxford University Press, 2018.
Roscam Abbing, E. W. Brand-Driven Innovation: Strategies for Development and Design. AVA Academia, 2010. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4654139.
Rowles, Daniel. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. Second edition. KoganPage, 2018.
Salzer-Mörling, Miriam, and Lars Strannegård. ‘Ain’t Misbehavin’ — Consumption in a Moralized Brandscape’. Marketing Theory 7, no. 4 (2007): 407–25. https://doi.org/10.1177/1470593107083164.
Schroeder, Jonathan E., ed. Brands: Interdisciplinary Perspectives. Routledge interpretive marketing research. Routledge, 2015. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/edit/10.4324/9781315765808/brands-jonathan-schroeder.
Schultz, Majken, Yun Mi Antorini, and Fabian F. Csaba. Corporate Branding: Purpose/People/Process : Towards the Second Wave of Corporate Branding. 1. ed. Copenhagen Business School Press, 2005.
Serena Wider, Sylvia von Wallpach, Hans Mühlbacher. ‘Brand Management: Unveiling the Delusion of Control (2018)’. European Management Journal 36 (n.d.). https://www-sciencedirect-com.oxfordbrookes.idm.oclc.org/science/article/pii/S026323731830046X.
Stern, Barbara B. ‘What Does Brand Mean? Historical-Analysis Method and Construct Definition.’ Journal of the Academy of Marketing Science 34, no. 2 (2006). http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/224893121?accountid=13041.
Stevens, Lorna, Pauline Maclaran, and Stephen Brown. ‘An Embodied Approach to Consumer Experiences: The Hollister Brandscape’. European Journal of Marketing 53, no. 4 (2019): 806–28. https://doi.org/10.1108/EJM-09-2017-0558.
‘The Past, Present, and Future of Brand Research.’ Marketing Letters, 2020. https://link-springer-com.oxfordbrookes.idm.oclc.org/article/10.1007/s11002-020-09524-w.
Thompson, Craig J., and Zeynep Arsel. ‘The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization’. Journal of Consumer Research 31, no. 3 (2004): 631–42. https://doi.org/10.1086/425098.
VanAuken, Brad. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Marketing Position. Second edition. AMACOM, 2015.