‘ALPSP’
Baverstock A and Bowen S, How to Market Books (Sixth edition, Routledge 2019)
‘BIC’
Blythe J and Martin J, Essentials of Marketing (Seventh edition, Pearson Education 2019) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5731459>
‘BookBrunch - Home’ <https://www.bookbrunch.co.uk/>
‘Bookseller.Com’ <https://oxfordbrookes.on.worldcat.org/oclc/1536810>
‘Börsenblatt’
Chernev A and Kotler P, Strategic Marketing Management (Ninth edition, Cerebellum Press 2018)
Clark GN and Phillips A, Inside Book Publishing (7th Edition, Routledge 2025)
Johnson MJ and Simpson H, Social Media Marketing for Book Publishers (Routledge 2022)
Kraus J and Revella A, Buyer Personas : Gain Deep Insight into Your Customers’ Buying Decisions and Win More Business (John Wiley & Sons, Inc 2024) <https://oxfordbrookes.on.worldcat.org/oclc/1437793427>
‘Livres Hebdo’
‘Logos’ <https://brill-com.oxfordbrookes.idm.oclc.org/view/journals/logo/logo-overview.xml>
Martin J and Blythe J, Essentials of Marketing (Eighth edition, Pearson 2023)
McGurl M, Everything and Less: The Novel in the Age of Amazon (Verso 2021)
Moore, Karl and Pareek, Niketh, Marketing: The Basics (2nd ed, Routledge 2010) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=465388>
‘National Literacy Trust’ <https://literacytrust.org.uk/>
‘Professional Publishers Association (PPA)’
‘Publishers Association (PA)’
‘Publishers Publicity Circle’
‘Publishing Perspectives’ <https://publishingperspectives.com/>
‘Publishing Research Quarterly’ <https://oxfordbrookes.on.worldcat.org/oclc/22684485>
R.R. Bowker Company and others, ‘The Publishers Weekly’ <https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=a9h&amp;jid=PWK&amp;site=ehost-live>
Scott DM, The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th edition, John Wiley & Sons, Inc 2024) <https://oxfordbrookes.on.worldcat.org/oclc/1445900393>
Solomon MR and Russell CA, Consumer Behavior : Buying, Having and Being (Pearson 2024)
‘The Book Marketing Society’ <https://www.bookmarketingsociety.co.uk/>
‘The Booker Prizes’
‘The Bookseller’ <https://oxfordbrookes.on.worldcat.org/oclc/1536810>
‘The Booksellers Association’