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Johnson, Miriam J. The Power of Brand Ownership : Marketing in the Cultural Landscape. Cambridge University Press, 2025.
Johnson, Miriam J., and Helen Simpson. Social Media Marketing for Book Publishers. Routledge, 2022.
Kraus, Jim, and Adele Revella. Buyer Personas : Gain Deep Insight into Your Customers’ Buying Decisions and Win More Business. John Wiley & Sons, Inc., 2024. https://oxfordbrookes.on.worldcat.org/oclc/1437793427.
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Scott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly. 9th edition. John Wiley & Sons, Inc, 2024. https://oxfordbrookes.on.worldcat.org/oclc/1445900393.
Solomon, Michael R., and Cristel Antonia Russell. Consumer Behavior : Buying, Having and Being. Pearson, 2024.
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