TY - ELEC TI - BIC N1 - BIC is an independent organisation set up and sponsored by the Publishers Association, Booksellers Association, Chartered Institute of Library and Information Professionals and the British Library to promote supply chain efficiency in all sectors of the book world through e-commerce and the application of standard processes and procedures. UR - https://bic.org.uk/ ER - TY - ELEC TI - The Booksellers Association N1 - Represents and promotes the retail bookselling industry in the UK and Ireland and encourages best practise and excellence in bookselling. UR - https://www.booksellers.org.uk/ ER - TY - ELEC TI - Literary Festivals. UK and international. UR - http://www.literaryfestivals.co.uk/ ER - TY - ELEC TI - ALPSP N1 - International trade association for not-for-profit publishers and those who work with them. UR - https://www.alpsp.org/ ER - TY - BOOK TI - The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly N1 - Seventh edition U1 - Recommended AU - Scott, David Meerman PB - John Wiley & Sons UR - https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2463275&site=ehost-live PY - 2020 CY - Hoboken, New Jersey SN - 1119651549 SN - 9781119651543 U3 - 1130323754 ET - Seventh edition ER - TY - BOOK TI - The new rules of marketing & PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly N1 - Eighth edition U1 - Recommended AU - Scott, David Meerman PB - John Wiley & Sons, Inc UR - https://oxfordbrookes.on.worldcat.org/oclc/1303568218 PY - 2022 CY - Hoboken, NJ SN - 1119854296 SN - 111985430X SN - 9781119854296 SN - 9781119854302 U3 - 1303568218 ET - Eighth edition ER - TY - ELEC TI - Publishers Publicity Circle UR - https://publisherspublicitycircle.co.uk/ ER - TY - BOOK TI - Marketing: the basics U1 - Optional AU - Moore, Karl AU - Pareek, Niketh PB - Routledge UR - https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=465388 PY - 2010 CY - London SN - 0415778999 SN - 0415779006 SN - 9780415778992 SN - 9780415779005 U3 - 651015227 ET - 2nd ed ER - TY - JFULL TI - Logos PB - Whurr PB - Brill UR - https://brill-com.oxfordbrookes.idm.oclc.org/view/journals/logo/logo-overview.xml CY - London CY - Leiden SN - 0957-9656 U3 - 22578098 ER - TY - ELEC TI - Bookseller.com UR - https://oxfordbrookes.on.worldcat.org/oclc/1536810 ER - TY - BOOK TI - Essentials of marketing U1 - Essential AU - Martin, Jane AU - Blythe, Jim PB - Pearson PY - 2023 CY - Harlow, England CY - New York SN - 1292429534 SN - 9781292429533 U3 - 1346301432 ET - Eighth edition ER - TY - JFULL TI - Publishing Research Quarterly PB - Transaction Periodicals Consortium UR - https://oxfordbrookes.on.worldcat.org/oclc/22684485 CY - New Brunswick, N.J. SN - 1053-8801 U3 - 22684485 ER - TY - ELEC TI - The Booker Prizes N1 - Exclusive news, interviews and articles about the Booker Prize for Fiction and the Booker International Prize. UR - https://thebookerprizes.com/ ER - TY - ELEC TI - LISU N1 - UK library statistics. UR - http://www.lboro.ac.uk/microsites/infosci/lisu/ ER - TY - BOOK TI - Essentials of marketing U1 - Optional AU - Blythe, Jim AU - Martin, Jane PB - Pearson Education UR - https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5731459 PY - 2019 CY - Harlow, United Kingdom CY - New York SN - 1292244100 SN - 9781292244105 U3 - 1080555796 ET - Seventh edition ER - TY - JFULL TI - BoĢˆrsenblatt N1 - Print journal PB - Service d. Buchhandels CY - Frankfurt am Main U3 - 52277218 ER - TY - JFULL TI - The Bookseller N1 - E-journal access 2002-2011 PB - Whitaker CY - London SN - 0006-7539 U3 - 1536810 ER - TY - JFULL TI - Livres hebdo N1 - Print journal PB - Paris : Professionelles du livre U3 - 10768649 ER - TY - ELEC TI - Publishers Association (PA) N1 - The PA is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. We have an educational subscription to the PA. For login details see Global publishing Information on the Library's Database list. UR - https://www.publishers.org.uk/ ER - TY - ELEC TI - The Book Marketing Society UR - https://www.bookmarketingsociety.co.uk/ ER - TY - ELEC TI - Professional Publishers Association (PPA) N1 - The PPA represents more than 200 companies, covering ecerything from consumer magazine publishers to business-to-business data and information providers and smaller independents. UR - https://www.ppa.co.uk/ ER - TY - BOOK TI - Strategic marketing management U1 - Recommended AU - Chernev, Alexander AU - Kotler, Philip PB - Cerebellum Press PY - 2018 CY - [Chicago, Illinois] SN - 1936572516 SN - 1936572508 SN - 9781936572519 SN - 9781936572502 U3 - 1013727308 ET - Ninth edition ER - TY - ELEC TI - National Literacy Trust UR - https://literacytrust.org.uk/ ER - TY - BOOK TI - How to market books U1 - Essential AU - Baverstock, Alison AU - Bowen, Susannah PB - Routledge PY - 2019 CY - London CY - New York SN - 081535276X SN - 1138597252 SN - 9780815352761 SN - 9781138597259 U3 - 1232471637 ET - Sixth edition ER - TY - ELEC TI - BookBrunch - Home UR - https://www.bookbrunch.co.uk/ ER - TY - JFULL TI - The publishers weekly AU - R.R. Bowker Company AU - Publishers' Board of Trade (U.S.) AU - Book Trade Association of Philadelphia AU - Am. Book Trade Association AU - American Book Trade Union PB - F. Leypoldt PB - Publishers Weekly PB - R.R. Bowker PB - Reed Business Information PB - PWxyz, LLC UR - https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=a9h&jid=PWK&site=ehost-live PY - 1873- CY - New York SN - 0000-0019 U3 - 2489456 ER - TY - ELEC TI - Publishing Perspectives UR - https://publishingperspectives.com/ ER - TY - ELEC TI - booktrade.info ER - TY - BOOK TI - Inside book publishing N1 - Especially chapters 10, 11, & 13 U1 - Optional AU - Clark, Giles N. AU - Phillips, Angus PB - Routledge UR - https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/9781351265720 UR - https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2143010&site=ehost-live PY - 2020 CY - Abingdon, Oxon CY - New York, NY SN - 1138574384 SN - 113857791X SN - 9781138574380 SN - 9781138577916 U3 - 1083151616 ET - Sixth edition ER - TY - BOOK TI - Social media marketing for book publishers U1 - Essential AU - Johnson, Miriam J. AU - Simpson, Helen PB - Routledge PY - 2022 CY - London SN - 100063535X SN - 1003276016 SN - 1000635376 SN - 9781000635355 SN - 9781003276012 SN - 9781000635379 U3 - 1337924507 ER - TY - BOOK TI - Everything and less: the novel in the age of Amazon U1 - Optional AU - McGurl, Mark PB - Verso PY - 2021 CY - London CY - Brooklyn, NY SN - 183976385X SN - 9781839763854 U3 - 1229028552 ER -