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Scott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Eighth edition. Hoboken, NJ: John Wiley & Sons, Inc, 2022. Web. <https://oxfordbrookes.on.worldcat.org/oclc/1303568218>.
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