AdMap (from WARC) (no date). Available at: https://oxfordbrookes.on.worldcat.org/atoztitles/browse/journals?collectionUid=openly.jsCate.warc&collectionName=WARC.
Antorini, Y.M. and Muñiz, A.M. (2013) ‘The Benefits and Challenges of Collaborating with User Communities’, Research-Technology Management, 56(3), pp. 21–28. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87450678&site=ehost-live.
Antorini, Y.M. and Muñiz, A.M. (no date) ‘The Benefits and Challenges of Collaborating with User Communities’, Research Technology Management, 56(3), pp. 21–28. Available at: http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/1372456116?accountid=13041.
Aroean, L. and Michaelidou, N. (2014) ‘A taxonomy of mobile phone consumers: insights for marketing managers.’, Journal of Strategic Marketing, 22(1), pp. 73–89. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=94451469&site=ehost-live.
Bharadwaj, A. et al. (2013) ‘Digital Business Strategy: Toward a next generation of insights’, MIS Quarterly, 37(2), pp. 471–482. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87371552&site=ehost-live.
Billore, A. and Sadh, A. (2015) ‘Mobile advertising: A review of the literature’, The Marketing Review, 15(2), pp. 161–183. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=110618354&site=ehost-live.
Bughin, Jacques (2010) ‘Clouds, big data, and smart assets: Ten tech-enabled business trends to watch.’, McKinsey Quarterly [Preprint], (4). Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=55088348&site=ehost-live.
Canhoto, A.I. and Clark, M. (2013) ‘Customer service 140 characters at a time: The users’ perspective’, Journal of Marketing Management, 29(5–6), pp. 522–544. Available at: https://doi.org/10.1080/0267257X.2013.777355.
Carvill, M. and Taylor, D. (2013) The business of being social: a practical guide to harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses. Richmond: Crimson.
Chaffey, D. and Ellis-Chadwick, F. (2016) Digital marketing. Sixth edition. Harlow, England: Pearson. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5175037.
Chaffey, D. and Ellis-Chadwick, F. (2019a) Digital marketing. Seventh edition. Harlow, England: Pearson. Available at: https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781292241586&uid=^u.
Chaffey, D. and Ellis-Chadwick, F. (2019b) Digital marketing [electronic resource]. PEARSON EDUCATION Limited. Available at: https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781292241586&uid=^u.
Chingning, W. and Ping, Z. (2012) ‘The Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions.’, Communications of the Association for Information Systems, 31, pp. 105–127. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=86652306&site=ehost-live.
Cova, B., Kozinets, R. and Shankar, A. (2007a) Consumer tribes. Amsterdam: Butterworth-Heinemann.
Cova, B., Kozinets, R. and Shankar, A. (eds) (2007b) Consumer tribes. Oxford: Butterworth-Heinemann. Available at: https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=371703.
Dalla Pozza, I. (2014) ‘Multichannel management gets "social”’, European Journal of Marketing, 48(7/8), pp. 1274–1295. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/EJM-10-2012-0598.
Dhruv Grewal; Anne L. Roggeveen; Larry D. Compeau; Michael Levy (2011) ‘Evolving pricing practices: the role of new business models’, Journal of Product and Brand Management, 20(7), pp. 510–513. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/abs/10.1108/10610421111181813?queryID=40%2F25886013.
DiRusso, D.J., Mudambi, S.M. and Schuff, D. (2011) ‘Determinants of prices in an online marketplace’, Journal of Product & Brand Management, 20(5), pp. 420–428. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/10610421111157946.
Docters, R. et al. (2011) ‘Pricing in the digital world’, Journal of Business Strategy, 32(4), pp. 4–11. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/02756661111150927.
Doctors, R., Tilstone, L. and Bednarczyk, S. (2011) ‘Pricing in the digital world’, Journal of Business Strategy, 32(4), pp. 4–11. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/02756661111150927.
Dow, C. (2013) ‘MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS’, International Journal of Mobile Marketing, 8(1), pp. 117–120. Available at: http://www.mmaglobal.com/files/vol8no1/IJMM-Summer-2013.pdf#page=118.
Durkin, M. (2013) ‘Tweet me cruel: Perspectives on battling digital marketing myopia’, The Marketing Review, 13(1), pp. 51–63. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=89761599&site=ehost-live.
Evans, D. (2012) The Internet of Everything. Available at: http://share.cisco.com/IoESocialWhitepaper/index.php#/.
Few, S. (2012) Show me the numbers: designing tables and graphs to enlighten. 2nd ed. Burlingame, Calif: Analytics.
Fulgoni, G. (2014) ‘“Omni-Channel” Retail Insights and The Consumer’s Path-to-Purchase.’, Journal of Advertising Research, 54(4), pp. 377–380. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=ufh&AN=100070419&site=ehost-live.
G. C., K. et al. (2015) ‘Strategy, not Technology, Drives Digital Transformation’. Available at: http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/.
Gao, T. (Tony) et al. (2013) ‘Consumers un-tethered: A three-market empirical study of consumers’ mobile marketing acceptance’, Journal of Business Research, 66(12), pp. 2536–2544. Available at: http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296313002373.
Grewal, D. et al. (2010a) ‘Strategic Online and Offline Retail Pricing: A Review and Research Agenda’, Journal of Interactive Marketing, 24(2), pp. 138–154. Available at: https://doi.org/10.1016/j.intmar.2010.02.007.
Grewal, D. et al. (2010b) ‘Strategic Online and Offline Retail Pricing: A Review and Research Agenda’, Journal of Interactive Marketing, 24(2), pp. 138–154. Available at: http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S1094996810000186.
Grewal, D. et al. (2011) ‘Evolving pricing practices: the role of new business models’, Journal of Product & Brand Management, 20(7), pp. 510–513. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/10610421111181813.
Hanlon, A. (2019) Digital marketing: strategic planning & integration. London: SAGE.
Hennig-Thurau, T., Hofacker, C.F. and Bloching, B. (2013) ‘Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies’, Journal of Interactive Marketing, 27(4), pp. 237–241. Available at: http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S1094996813000406.
Hope, J.S., Muñiz, A.M. and Arnould, E.J. (2009) ‘How Brand Community Practices Create Value’, Journal of Marketing, 73(5), pp. 30–51. Available at: http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619045?seq=1#page_scan_tab_contents.
Huang, R.Y. (2012) ‘THE IDENTIFICATION, RANKING AND CATEGORIZATION OF MOBILE MARKETING SUCCESS FACTORS.’, International Journal of Mobile Marketing, 7(2), pp. 86–97. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=79962982&site=ehost-live.
iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.com (no date). Available at: http://www.imediaconnection.com/.
‘Information Systems Journal Special Issue May 2013’ (no date) Information Systems Journal, 23(3). Available at: https://oxfordbrookes.on.worldcat.org/oclc/5155639191.
Internet Research (from Emerald) (no date). Available at: https://oxfordbrookes.on.worldcat.org/atoztitles/browse/journals?collectionUid=openly.jsCate.emerald&collectionName=Emerald%20Insight.
JÄRVINEN, JOEL (2012) ‘DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.’, Marketing Management Journal, 22(2). Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87023191&site=ehost-live.
Johnson, J.W. and Cui, A.P. (2013a) ‘To influence or not to influence: External reference price strategies in pay-what-you-want pricing’, Journal of Business Research, 66(2), pp. 275–281. Available at: https://doi.org/10.1016/j.jbusres.2012.09.015.
Johnson, J.W. and Cui, A.P. (2013b) ‘To influence or not to influence: External reference price strategies in pay-what-you-want pricing’, Journal of Business Research, 66(2), pp. 275–281. Available at: http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002524.
Jones, B. (2014) Communicating data with Tableau. Beijing: O’Reilly. Available at: https://www-dawsonera-com.oxfordbrookes.idm.oclc.org/abstract/9781449372002.
Jordi, P. (2014) ‘Business performance and social media: Love or hate?’, Business Horizons, 57(6), pp. 719–728. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=99212066&site=ehost-live.
‘Journal of Interactive Marketing (From Business Source Complete)’ (no date). Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&jid=32Q&site=ehost-live.
Katona, Z. and Sarvary, M. (2014) ‘Maersk Line: B2B SOCIAL MEDIA--"IT’S COMMUNICATION, NOT MARKETING".’, California Management Review, 56(3), pp. 142–156. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=96209443&site=ehost-live.
Kemerer, C., Liu, Z.C. and Smith, M. (2013) ‘Strategies for Tomorrow’s “Winners- Take-Some” Digital Goods Markets.’, Communications of the ACM, 56(5), pp. 76–82. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87500267&site=ehost-live.
Kemerer, C.F., Liu, C.Z. and Smith, M.D. (2013) ‘Strategies for tomorrow’s “winners-take-some” digital goods markets’, Communications of the ACM, 56(5). Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87500267&site=ehost-live.
Kim, J.K. and Shin, D.-H. (2015) ‘An acceptance model for smart watches: Implications for the adoption of future wearable technology’, Internet Research, 25(4), pp. 527–541. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/IntR-05-2014-0126.
Labrecque, L.I. et al. (2013) ‘Consumer Power: Evolution in the Digital Age’, Journal of Interactive Marketing, 27(4), pp. 257–269. Available at: http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S1094996813000376.
Lester, D. (2012) How they started digital: how 25 good ideas became specacular digital businesses. Richmond: Crimson.
Lupton, D. (2015) Digital sociology. London: Routledge.
Lupton, D. (no date) The Thirteen Ps of Big Data. Available at: https://simplysociology.wordpress.com/2015/05/11/the-thirteen-ps-of-big-data/.
‘Management decision’ (no date). Available at: https://oxfordbrookes.on.worldcat.org/oclc/181819885.
Marketing Week (no date). Available at: https://www.marketingweek.com/.
MarketingCharts (no date). Available at: http://www.marketingcharts.com/.
Marwick, A.E. (2013) Status update: celebrity, publicity, and branding in the social media age. New Haven: Yale University Press.
McDonald, M. and Wilson, H. (2011) ‘Marketing plans: how to prepare them, how to use them’. Available at: http://lpu.blogs.usj.edu.lb/wp-content/blogs.dir/31/files/2011/08/McDonald-Wilson-les-6I.pdf.
Milligan, J.N. (2015) Learning Tableau: leverage the power of Tableau 9.0 to design rich data visualizations and build fully interactive dashboards. Birmingham: Packt Publishing.
Molesworth, M. and Denegri-Knott, J. (2012a) Digital virtual consumption. New York: Routledge.
Molesworth, M. and Denegri-Knott, J. (eds) (2012b) Digital virtual consumption. New York: Routledge. Available at: https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=417461.
Murray, D.G. (2016) Tableau your data!: fast and easy visual analysis with Tableau Software. Second edition. Indianapolis, IN: Wiley. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4334741.
Murthy, D. (2012) ‘Towards a Sociological Understanding of Social Media: Theorizing Twitter’, Sociology, 46(6), pp. 1059–1073. Available at: http://soc.sagepub.com.oxfordbrookes.idm.oclc.org/content/46/6/1059.full.pdf+html.
Olbrich, Rainer (2012) ‘Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data.’, International Journal of Electronic Commerce, 16(2), pp. 15–2012. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=69899809&site=ehost-live.
Peters, K. et al. (2013) ‘Social Media Metrics — A Framework and Guidelines for Managing Social Media’, Journal of Interactive Marketing, 27(4), pp. 281–298. Available at: http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S109499681300042X.
Pont, S. (no date) Digital state. Kogan Page.
Porter, C.E. et al. (2011) ‘How to Foster and Sustain Engagement in Virtual Communities.’, California Management Review, 53(4), pp. 80–110. Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=65087791&site=ehost-live.
Porter, Constance Elise (2011) ‘How to Foster and Sustain Engagement in Virtual Communities.’, California Management Review, 53(4). Available at: http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=65087791&site=ehost-live.
Poynter, R. (2010) The handbook of online and social media research: tools and techniques for market researchers. Chichester: Wiley. Available at: https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=278354.
Quinton, S. (2013) ‘The community brand paradigm: A response to brand management’s dilemma in the digital era’, Journal of Marketing Management, 29(7–8), pp. 912–932. Available at: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2012.729072#.VO2kYPmsWBI.
Ryan, D. (2017) Understanding digital marketing: marketing strategies for engaging the digital generation. Fourth edition. London: KoganPage. Available at: http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1406070&site=ehost-live.
Schaefer, M.W. (2012) Return on influence: the revolutionary power of Klout, social scoring, and influence marketing. New York: McGraw-Hill.
Sostre, P. and LeClaire, J. (2007) Web analytics for dummies. Hoboken, N.J.: Wiley.
Standage, T. (2014) Writing on the wall: social media - the first 2,000 years. New York: Bloomsbury.
Steele, J. and Iliinsky, N.P.N. (2010) Beautiful visualization. Beijing: O’Reilly. Available at: https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=536623.
Stirrup, J. (2014) Tableau dashboard cookbook: over 40 recipes for designing professional dashboards by implementing data visualization principles. Birmingham: Packt Publishing.
Straker, K., Wrigley, C. and Rosemann, M. (2015) ‘Typologies and touchpoints: designing multi-channel digital strategies’, Journal of Research in Interactive Marketing, 9(2), pp. 110–128. Available at: http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/JRIM-06-2014-0039.
Sull, D. (2007) ‘London Business School: The fog of the future’. ft.com. Available at: http://video.ft.com/v/62156786001.
Taylor, P. (2012) ‘An entrepreneurial approach to IT’. ft.com. Available at: http://video.ft.com/v/1743396894001.
TrendWatching (no date). Available at: http://trendwatching.com/.
Veit, D. et al. (2014) ‘Business Models - An Information Systems Research Agenda’, Business & Information Systems Engineering, 6(1), pp. 45–53. Available at: http://pubs.wi-kassel.de/wp-content/uploads/2014/06/JML_4601.pdf.
Wired (no date). Available at: http://www.wired.co.uk/.
Woodcock, N. and Stone, M. (2012a) ‘Simple strategies to win and keep customers profitably’, Journal of Database Marketing & Customer Strategy Management, 19(4), pp. 275–285.
Woodcock, N. and Stone, M. (2012b) ‘Simple strategies to win and keep customers profitably’, Journal of Database Marketing & Customer Strategy Management, 19(4), pp. 275–285. Available at: http://www.palgrave-journals.com/dbm/journal/v19/n4/full/dbm201225a.html.