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Antorini, Yun Mi, and Albert M Muñiz. ‘The Benefits and Challenges of Collaborating with User Communities’. Research Technology Management 56, no. 3 (n.d.): 21–28. http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/1372456116?accountid=13041.
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Bharadwaj, Anandhi, Omar El Sawy, Paul Pavlou, and N. Venkatraman. ‘Digital Business Strategy: Toward a next Generation of Insights’. MIS Quarterly 37, no. 2 (2013): 471–82. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87371552&site=ehost-live.
Billore, Aditya, and Ashish Sadh. ‘Mobile Advertising: A Review of the Literature’. The Marketing Review 15, no. 2 (31 August 2015): 161–83. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=110618354&site=ehost-live.
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Canhoto, Ana Isabel, and Moira Clark. ‘Customer Service 140 Characters at a Time: The Users’ Perspective’. Journal of Marketing Management 29, no. 5–6 (2013): 522–44. https://doi.org/10.1080/0267257X.2013.777355.
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———. Digital Marketing. Seventh edition. Harlow, England: Pearson, 2019. https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781292241586&uid=^u.
———. Digital Marketing. Electronic resource. PEARSON EDUCATION Limited, 2019. https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781292241586&uid=^u.
Chingning, Wang, and Zhang Ping. ‘The Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions.’ Communications of the Association for Information Systems 31 (2012): 105–27. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=86652306&site=ehost-live.
Cova, Bernard, Robert Kozinets, and Avi Shankar. Consumer Tribes. Amsterdam: Butterworth-Heinemann, 2007.
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Dalla Pozza, Ilaria. ‘Multichannel Management Gets "social”’. European Journal of Marketing 48, no. 7/8 (8 July 2014): 1274–95. http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/EJM-10-2012-0598.
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Doctors, R., L Tilstone, and S. Bednarczyk. ‘Pricing in the Digital World’. Journal of Business Strategy 32, no. 4 (2011): 4–11. http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/02756661111150927.
Dow, Cameron. ‘MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS’. International Journal of Mobile Marketing 8, no. 1 (2013): 117–20. http://www.mmaglobal.com/files/vol8no1/IJMM-Summer-2013.pdf#page=118.
Durkin, Mark. ‘Tweet Me Cruel: Perspectives on Battling Digital Marketing Myopia’. The Marketing Review 13, no. 1 (2013): 51–63. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=89761599&site=ehost-live.
Evans, D. ‘The Internet of Everything’, 2012. http://share.cisco.com/IoESocialWhitepaper/index.php#/.
Few, Stephen. Show Me the Numbers: Designing Tables and Graphs to Enlighten. 2nd ed. Burlingame, Calif: Analytics, 2012.
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G. C., Kane, Palmer D., Phillips A. N., Kiron D., and Buckley N. ‘Strategy, Not Technology, Drives Digital Transformation’, 2015. http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/.
Gao, Tao (Tony), Andrew J. Rohm, Fareena Sultan, and Margherita Pagani. ‘Consumers Un-Tethered: A Three-Market Empirical Study of Consumers’ Mobile Marketing Acceptance’. Journal of Business Research 66, no. 12 (December 2013): 2536–44. http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296313002373.
Grewal, Dhruv, Ramkumar Janakiraman, Kirthi Kalyanam, P.K. Kannan, Brian Ratchford, Reo Song, and Stephen Tolerico. ‘Strategic Online and Offline Retail Pricing: A Review and Research Agenda’. Journal of Interactive Marketing 24, no. 2 (2010): 138–54. https://doi.org/10.1016/j.intmar.2010.02.007.
———. ‘Strategic Online and Offline Retail Pricing: A Review and Research Agenda’. Journal of Interactive Marketing 24, no. 2 (May 2010): 138–54. http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S1094996810000186.
Grewal, Dhruv, Anne L. Roggeveen, Larry D. Compeau, and Michael Levy. ‘Evolving Pricing Practices: The Role of New Business Models’. Journal of Product & Brand Management 20, no. 7 (November 2011): 510–13. http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/10610421111181813.
Hanlon, Annmarie. Digital Marketing: Strategic Planning & Integration. London: SAGE, 2019.
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Hope, Jensen Schau, Albert M Muñiz, and Eric J. Arnould. ‘How Brand Community Practices Create Value’. Journal of Marketing 73, no. 5 (2009): 30–51. http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619045?seq=1#page_scan_tab_contents.
Huang, Raymond Yiwen. ‘THE IDENTIFICATION, RANKING AND CATEGORIZATION OF MOBILE MARKETING SUCCESS FACTORS.’ International Journal of Mobile Marketing 7, no. 2 (2012): 86–97. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=79962982&site=ehost-live.
‘iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.Com’, n.d. http://www.imediaconnection.com/.
‘Information Systems Journal Special Issue May 2013’. Information Systems Journal 23, no. 3 (n.d.). https://oxfordbrookes.on.worldcat.org/oclc/5155639191.
‘Internet Research (from Emerald)’, n.d. https://oxfordbrookes.on.worldcat.org/atoztitles/browse/journals?collectionUid=openly.jsCate.emerald&collectionName=Emerald%20Insight.
JÄRVINEN, JOEL. ‘DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.’ Marketing Management Journal 22, no. 2 (2012). http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87023191&site=ehost-live.
Johnson, Jennifer Wiggins, and Annie Peng Cui. ‘To Influence or Not to Influence: External Reference Price Strategies in Pay-What-You-Want Pricing’. Journal of Business Research 66, no. 2 (2013): 275–81. https://doi.org/10.1016/j.jbusres.2012.09.015.
———. ‘To Influence or Not to Influence: External Reference Price Strategies in Pay-What-You-Want Pricing’. Journal of Business Research 66, no. 2 (February 2013): 275–81. http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002524.
Jones, Ben. Communicating Data with Tableau. Beijing: O’Reilly, 2014. https://www-dawsonera-com.oxfordbrookes.idm.oclc.org/abstract/9781449372002.
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‘Journal of Interactive Marketing (From Business Source Complete)’, n.d. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&jid=32Q&site=ehost-live.
Katona, Zsolt, and Miklos Sarvary. ‘Maersk Line: B2B SOCIAL MEDIA--"IT’S COMMUNICATION, NOT MARKETING".’ California Management Review 56, no. 3 (2014): 142–56. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=96209443&site=ehost-live.
Kemerer, Chris F., Charles Zhechao Liu, and Michael D. Smith. ‘Strategies for Tomorrow’s “winners-Take-Some” Digital Goods Markets’. Communications of the ACM 56, no. 5 (2013). http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87500267&site=ehost-live.
Kemerer, Chris, Zhechao Charles Liu, and Michael Smith. ‘Strategies for Tomorrow’s “Winners- Take-Some” Digital Goods Markets.’ Communications of the ACM 56, no. 5 (2013): 76–82. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87500267&site=ehost-live.
Kim, Joon Ki, and Dong-Hee Shin. ‘An Acceptance Model for Smart Watches: Implications for the Adoption of Future Wearable Technology’. Internet Research 25, no. 4 (2015): 527–41. http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/IntR-05-2014-0126.
Labrecque, Lauren I., Jonas vor dem Esche, Charla Mathwick, Thomas P. Novak, and Charles F. Hofacker. ‘Consumer Power: Evolution in the Digital Age’. Journal of Interactive Marketing 27, no. 4 (November 2013): 257–69. http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S1094996813000376.
Lester, David. How They Started Digital: How 25 Good Ideas Became Specacular Digital Businesses. Richmond: Crimson, 2012.
Lupton, Deborah. Digital Sociology. London: Routledge, 2015.
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Milligan, Joshua N. Learning Tableau: Leverage the Power of Tableau 9.0 to Design Rich Data Visualizations and Build Fully Interactive Dashboards. Birmingham: Packt Publishing, 2015.
Molesworth, Mike, and Janice Denegri-Knott. Digital Virtual Consumption. Vol. Routledge studies in innovation, organization and technology. New York: Routledge, 2012.
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Murray, Daniel G. Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software. Second edition. Indianapolis, IN: Wiley, 2016. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4334741.
Murthy, D. ‘Towards a Sociological Understanding of Social Media: Theorizing Twitter’. Sociology 46, no. 6 (1 December 2012): 1059–73. http://soc.sagepub.com.oxfordbrookes.idm.oclc.org/content/46/6/1059.full.pdf+html.
Olbrich, Rainer. ‘Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data.’ International Journal of Electronic Commerce 16, no. 2 (2012): 15–2012. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=69899809&site=ehost-live.
Peters, Kay, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, and Koen Pauwels. ‘Social Media Metrics — A Framework and Guidelines for Managing Social Media’. Journal of Interactive Marketing 27, no. 4 (November 2013): 281–98. http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S109499681300042X.
Pont, Simon. Digital State. Kogan Page, n.d.
Porter, Constance Elise. ‘How to Foster and Sustain Engagement in Virtual Communities.’ California Management Review 53, no. 4 (2011). http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=65087791&site=ehost-live.
Porter, Constance Elise, Naveen Donthu, William MacElroy, and Donna Wydra. ‘How to Foster and Sustain Engagement in Virtual Communities.’ California Management Review 53, no. 4 (2011): 80–110. http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=65087791&site=ehost-live.
Poynter, Ray. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Chichester: Wiley, 2010. https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=278354.
Quinton, Sarah. ‘The Community Brand Paradigm: A Response to Brand Management’s Dilemma in the Digital Era’. Journal of Marketing Management 29, no. 7–8 (May 2013): 912–32. http://www.tandfonline.com/doi/abs/10.1080/0267257X.2012.729072#.VO2kYPmsWBI.
Ryan, Damian. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Fourth edition. London: KoganPage, 2017. http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1406070&site=ehost-live.
Schaefer, Mark W. Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. New York: McGraw-Hill, 2012.
Sostre, Pedro, and Jennifer LeClaire. Web Analytics for Dummies. Hoboken, N.J.: Wiley, 2007.
Standage, Tom. Writing on the Wall: Social Media - the First 2,000 Years. New York: Bloomsbury, 2014.
Steele, Julie, and Noah P. N. Iliinsky. Beautiful Visualization. Beijing: O’Reilly, 2010. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=536623.
Stirrup, Jen. Tableau Dashboard Cookbook: Over 40 Recipes for Designing Professional Dashboards by Implementing Data Visualization Principles. Vol. Quick answers to common problems. Birmingham: Packt Publishing, 2014.
Straker, Karla, Cara Wrigley, and Michael Rosemann. ‘Typologies and Touchpoints: Designing Multi-Channel Digital Strategies’. Journal of Research in Interactive Marketing 9, no. 2 (2015): 110–28. http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/JRIM-06-2014-0039.
Sull, D. ‘London Business School: The Fog of the Future’. ft.com, 2007. http://video.ft.com/v/62156786001.
Taylor, P. ‘An Entrepreneurial Approach to IT’. ft.com, 2012. http://video.ft.com/v/1743396894001.
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Veit, Daniel, Eric Clemons, Alexander Benlian, Peter Buxmann, Thomas Hess, Dennis Kundisch, Jan Marco Leimeister, Peter Loos, and Martin Spann. ‘Business Models - An Information Systems Research Agenda’. Business & Information Systems Engineering 6, no. 1 (February 2014): 45–53. http://pubs.wi-kassel.de/wp-content/uploads/2014/06/JML_4601.pdf.
‘Wired’, n.d. http://www.wired.co.uk/.
Woodcock, Neil, and Merlin Stone. ‘Simple Strategies to Win and Keep Customers Profitably’. Journal of Database Marketing & Customer Strategy Management 19, no. 4 (December 2012): 275–85.
———. ‘Simple Strategies to Win and Keep Customers Profitably’. Journal of Database Marketing & Customer Strategy Management 19, no. 4 (December 2012): 275–85. http://www.palgrave-journals.com/dbm/journal/v19/n4/full/dbm201225a.html.