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Grewal, Dhruv, Anne L. Roggeveen, et al. ‘Evolving Pricing Practices: The Role of New Business Models’. Journal of Product & Brand Management 20.7 (2011): 510–513. Web. <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/10610421111181813>.
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Johnson, Jennifer Wiggins, and Annie Peng Cui. ‘To Influence or Not to Influence: External Reference Price Strategies in Pay-What-You-Want Pricing’. Journal of Business Research 66.2 (2013): 275–281. Web.
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Katona, Zsolt, and Miklos Sarvary. ‘Maersk Line: B2B SOCIAL MEDIA--"IT’S COMMUNICATION, NOT MARKETING".’ California Management Review 56.3 (2014): 142–156. Web. <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=96209443&site=ehost-live>.
Kemerer, Chris F., Charles Zhechao Liu, and Michael D. Smith. ‘Strategies for Tomorrow’s “winners-Take-Some” Digital Goods Markets’. Communications of the ACM 56.5 (2013): n. pag. Web. <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87500267&site=ehost-live>.
Kemerer, Chris, Zhechao Charles Liu, and Michael Smith. ‘Strategies for Tomorrow’s “Winners- Take-Some” Digital Goods Markets.’ Communications of the ACM 56.5 (2013): 76–82. Web. <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87500267&site=ehost-live>.
Kim, Joon Ki, and Dong-Hee Shin. ‘An Acceptance Model for Smart Watches: Implications for the Adoption of Future Wearable Technology’. Internet Research 25.4 (2015): 527–541. Web. <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/IntR-05-2014-0126>.
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Poynter, Ray. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. Chichester: Wiley, 2010. Web. <https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=278354>.
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Stirrup, Jen. Tableau Dashboard Cookbook: Over 40 Recipes for Designing Professional Dashboards by Implementing Data Visualization Principles. Quick answers to common problems. Birmingham: Packt Publishing, 2014. Print.
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