Bibliography for MARK7001 Digital and Social Media Marketing Strategy

‘AdMap (from WARC)’ <https://oxfordbrookes.on.worldcat.org/atoztitles/browse/journals?collectionUid=openly.jsCate.warc&collectionName=WARC>

Antorini YM and Muñiz AM, ‘The Benefits and Challenges of Collaborating with User Communities’ (2013) 56 Research-Technology Management 21 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87450678&site=ehost-live>

Antorini YM and Muñiz AM, ‘The Benefits and Challenges of Collaborating with User Communities’ 56 Research Technology Management 21 <http://search.proquest.com.oxfordbrookes.idm.oclc.org/docview/1372456116?accountid=13041>

Aroean L and Michaelidou N, ‘A Taxonomy of Mobile Phone Consumers: Insights for Marketing Managers.’ (2014) 22 Journal of Strategic Marketing 73 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=94451469&site=ehost-live>

Bharadwaj A and others, ‘Digital Business Strategy: Toward a next Generation of Insights’ (2013) 37 MIS Quarterly 471 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87371552&site=ehost-live>

Billore A and Sadh A, ‘Mobile Advertising: A Review of the Literature’ (2015) 15 The Marketing Review 161 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=110618354&site=ehost-live>

Bughin, Jacques, ‘Clouds, Big Data, and Smart Assets: Ten Tech-Enabled Business Trends to Watch.’ [2010] McKinsey Quarterly <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=55088348&site=ehost-live>

Canhoto AI and Clark M, ‘Customer Service 140 Characters at a Time: The Users’ Perspective’ (2013) 29 Journal of Marketing Management 522 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=88212140&site=ehost-live>

Carvill M and Taylor D, The Business of Being Social: A Practical Guide to Harnessing the Power of Facebook, Twitter, LinkedIn & YouTube for All Businesses (Crimson 2013)

Chaffey D and Ellis-Chadwick F, Digital Marketing (Sixth edition, Pearson 2016) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5175037>

——, Digital Marketing (Seventh edition, Pearson 2019) <https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781292241586&uid=^u>

——, Digital Marketing (PEARSON EDUCATION Limited 2019) <https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781292241586&uid=^u>

Chingning W and Ping Z, ‘The Evolution of Social Commerce: The People, Management, Technology, and Information Dimensions.’ (2012) 31 Communications of the Association for Information Systems 105 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=86652306&site=ehost-live>

Cova B, Kozinets R and Shankar A, Consumer Tribes (Butterworth-Heinemann 2007)

—— (eds), Consumer Tribes (Butterworth-Heinemann 2007) <https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=371703>

Dalla Pozza I, ‘Multichannel Management Gets "social”’ (2014) 48 European Journal of Marketing 1274 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/EJM-10-2012-0598>

Dhruv Grewal; Anne L. Roggeveen; Larry D. Compeau; Michael Levy, ‘Evolving Pricing Practices: The Role of New Business Models’ (2011) 20 Journal of Product and Brand Management 510 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/abs/10.1108/10610421111181813?queryID=40%2F25886013>

DiRusso DJ, Mudambi SM and Schuff D, ‘Determinants of Prices in an Online Marketplace’ (2011) 20 Journal of Product & Brand Management 420 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/10610421111157946>

Docters R and others, ‘Pricing in the Digital World’ (2011) 32 Journal of Business Strategy 4 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/02756661111150927>

Doctors R, Tilstone L and Bednarczyk S, ‘Pricing in the Digital World’ (2011) 32 Journal of Business Strategy 4 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/02756661111150927>

Dow C, ‘MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS’ (2013) 8 International Journal of Mobile Marketing 117 <http://www.mmaglobal.com/files/vol8no1/IJMM-Summer-2013.pdf#page=118>

Durkin M, ‘Tweet Me Cruel: Perspectives on Battling Digital Marketing Myopia’ (2013) 13 The Marketing Review 51 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=89761599&site=ehost-live>

Evans D, ‘The Internet of Everything’ (2012) <http://share.cisco.com/IoESocialWhitepaper/index.php#/>

Few S, Show Me the Numbers: Designing Tables and Graphs to Enlighten (2nd ed, Analytics 2012)

Fulgoni G, ‘“Omni-Channel” Retail Insights and The Consumer’s Path-to-Purchase.’ (2014) 54 Journal of Advertising Research 377 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=ufh&AN=100070419&site=ehost-live>

G. C. K and others, ‘Strategy, Not Technology, Drives Digital Transformation’ <http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/>

Gao T (Tony) and others, ‘Consumers Un-Tethered: A Three-Market Empirical Study of Consumers’ Mobile Marketing Acceptance’ (2013) 66 Journal of Business Research 2536 <http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296313002373>

Grewal D and others, ‘Strategic Online and Offline Retail Pricing: A Review and Research Agenda’ (2010) 24 Journal of Interactive Marketing 138

——, ‘Strategic Online and Offline Retail Pricing: A Review and Research Agenda’ (2010) 24 Journal of Interactive Marketing 138 <http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S1094996810000186>

——, ‘Evolving Pricing Practices: The Role of New Business Models’ (2011) 20 Journal of Product & Brand Management 510 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/full/10.1108/10610421111181813>

Hanlon A, Digital Marketing: Strategic Planning & Integration (SAGE 2019)

Hennig-Thurau T, Hofacker CF and Bloching B, ‘Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies’ (2013) 27 Journal of Interactive Marketing 237 <http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S1094996813000406>

Hope JS, Muñiz AM and Arnould EJ, ‘How Brand Community Practices Create Value’ (2009) 73 Journal of Marketing 30 <http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/20619045?seq=1#page_scan_tab_contents>

Huang RY, ‘THE IDENTIFICATION, RANKING AND CATEGORIZATION OF MOBILE MARKETING SUCCESS FACTORS.’ (2012) 7 International Journal of Mobile Marketing 86 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=79962982&site=ehost-live>

‘iMedia Connection: Interactive Marketing News, Features, Podcasts and Video - iMediaConnection.Com’ <http://www.imediaconnection.com/>

‘Information Systems Journal Special Issue May 2013’ 23 Information Systems Journal <https://oxfordbrookes.on.worldcat.org/oclc/5155639191>

‘Internet Research (from Emerald)’ <https://oxfordbrookes.on.worldcat.org/atoztitles/browse/journals?collectionUid=openly.jsCate.emerald&collectionName=Emerald%20Insight>

JÄRVINEN, JOEL, ‘DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.’ (2012) 22 Marketing Management Journal <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87023191&site=ehost-live>

Johnson JW and Cui AP, ‘To Influence or Not to Influence: External Reference Price Strategies in Pay-What-You-Want Pricing’ (2013) 66 Journal of Business Research 275

——, ‘To Influence or Not to Influence: External Reference Price Strategies in Pay-What-You-Want Pricing’ (2013) 66 Journal of Business Research 275 <http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S0148296312002524>

Jones B, Communicating Data with Tableau (O’Reilly 2014) <https://www-dawsonera-com.oxfordbrookes.idm.oclc.org/abstract/9781449372002>

Jordi P, ‘Business Performance and Social Media: Love or Hate?’ (2014) 57 Business Horizons 719 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=99212066&site=ehost-live>

‘Journal of Interactive Marketing (From Business Source Complete)’ <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&jid=32Q&site=ehost-live>

Katona Z and Sarvary M, ‘Maersk Line: B2B SOCIAL MEDIA--"IT’S COMMUNICATION, NOT MARKETING".’ (2014) 56 California Management Review 142 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=96209443&site=ehost-live>

Kemerer C, Liu ZC and Smith M, ‘Strategies for Tomorrow’s “Winners- Take-Some” Digital Goods Markets.’ (2013) 56 Communications of the ACM 76 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87500267&site=ehost-live>

Kemerer CF, Liu CZ and Smith MD, ‘Strategies for Tomorrow’s “winners-Take-Some” Digital Goods Markets’ (2013) 56 Communications of the ACM <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=87500267&site=ehost-live>

Kim JK and Shin D-H, ‘An Acceptance Model for Smart Watches: Implications for the Adoption of Future Wearable Technology’ (2015) 25 Internet Research 527 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/IntR-05-2014-0126>

Labrecque LI and others, ‘Consumer Power: Evolution in the Digital Age’ (2013) 27 Journal of Interactive Marketing 257 <http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S1094996813000376>

Lester D, How They Started Digital: How 25 Good Ideas Became Specacular Digital Businesses (Crimson 2012)

Lupton D, Digital Sociology (Routledge 2015)

——, ‘The Thirteen Ps of Big Data’ <https://simplysociology.wordpress.com/2015/05/11/the-thirteen-ps-of-big-data/>

‘Management Decision’ <https://oxfordbrookes.on.worldcat.org/oclc/181819885>

‘Marketing Week’ <https://www.marketingweek.com/>

‘MarketingCharts’ <http://www.marketingcharts.com/>

Marwick AE, Status Update: Celebrity, Publicity, and Branding in the Social Media Age (Yale University Press 2013)

McDonald M and Wilson H, ‘Marketing Plans: How to Prepare Them, How to Use Them’ <http://lpu.blogs.usj.edu.lb/wp-content/blogs.dir/31/files/2011/08/McDonald-Wilson-les-6I.pdf>

Milligan JN, Learning Tableau: Leverage the Power of Tableau 9.0 to Design Rich Data Visualizations and Build Fully Interactive Dashboards (Packt Publishing 2015)

Molesworth M and Denegri-Knott J, Digital Virtual Consumption, vol Routledge studies in innovation, organization and technology (Routledge 2012)

—— (eds), Digital Virtual Consumption, vol Routledge studies in innovation, organization and technology (Routledge 2012) <https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=417461>

Murray DG, Tableau Your Data!: Fast and Easy Visual Analysis with Tableau Software (Second edition, Wiley 2016) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4334741>

Murthy D, ‘Towards a Sociological Understanding of Social Media: Theorizing Twitter’ (2012) 46 Sociology 1059 <http://soc.sagepub.com.oxfordbrookes.idm.oclc.org/content/46/6/1059.full.pdf+html>

Olbrich, Rainer, ‘Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data.’ (2012) 16 International Journal of Electronic Commerce 15 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=69899809&site=ehost-live>

Peters K and others, ‘Social Media Metrics — A Framework and Guidelines for Managing Social Media’ (2013) 27 Journal of Interactive Marketing 281 <http://www.sciencedirect.com.oxfordbrookes.idm.oclc.org/science/article/pii/S109499681300042X>

Pont S, Digital State (Kogan Page)

Porter CE and others, ‘How to Foster and Sustain Engagement in Virtual Communities.’ (2011) 53 California Management Review 80 <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=65087791&site=ehost-live>

Porter, Constance Elise, ‘How to Foster and Sustain Engagement in Virtual Communities.’ (2011) 53 California Management Review <http://search.ebscohost.com.oxfordbrookes.idm.oclc.org/login.aspx?direct=true&db=bth&AN=65087791&site=ehost-live>

Poynter R, The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers (Wiley 2010) <https://oxfordbrookes.idm.oclc.org/login?url=http://lib.myilibrary.com?id=278354>

Quinton S, ‘The Community Brand Paradigm: A Response to Brand Management’s Dilemma in the Digital Era’ (2013) 29 Journal of Marketing Management 912 <http://www.tandfonline.com/doi/abs/10.1080/0267257X.2012.729072#.VO2kYPmsWBI>

Ryan D, Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Fourth edition, KoganPage 2017) <http://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1406070&site=ehost-live>

Schaefer MW, Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing (McGraw-Hill 2012)

Sostre P and LeClaire J, Web Analytics for Dummies (Wiley 2007)

Standage T, Writing on the Wall: Social Media - the First 2,000 Years (Bloomsbury 2014)

Steele J and Iliinsky NPN, Beautiful Visualization (O’Reilly 2010) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=536623>

Stirrup J, Tableau Dashboard Cookbook: Over 40 Recipes for Designing Professional Dashboards by Implementing Data Visualization Principles, vol Quick answers to common problems (Packt Publishing 2014)

Straker K, Wrigley C and Rosemann M, ‘Typologies and Touchpoints: Designing Multi-Channel Digital Strategies’ (2015) 9 Journal of Research in Interactive Marketing 110 <http://www.emeraldinsight.com.oxfordbrookes.idm.oclc.org/doi/pdfplus/10.1108/JRIM-06-2014-0039>

Sull D, ‘London Business School: The Fog of the Future’ <http://video.ft.com/v/62156786001>

Taylor P, ‘An Entrepreneurial Approach to IT’ <http://video.ft.com/v/1743396894001>

‘TrendWatching’ <http://trendwatching.com/>

Veit D and others, ‘Business Models - An Information Systems Research Agenda’ (2014) 6 Business & Information Systems Engineering 45 <http://pubs.wi-kassel.de/wp-content/uploads/2014/06/JML_4601.pdf>

‘Wired’ <http://www.wired.co.uk/>

Woodcock N and Stone M, ‘Simple Strategies to Win and Keep Customers Profitably’ (2012) 19 Journal of Database Marketing & Customer Strategy Management 275

——, ‘Simple Strategies to Win and Keep Customers Profitably’ (2012) 19 Journal of Database Marketing & Customer Strategy Management 275 <http://www.palgrave-journals.com/dbm/journal/v19/n4/full/dbm201225a.html>

Bibliography for MARK7001 Digital and Social Media Marketing Strategy BETA