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Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, Global edition. Harlow, Essex: Pearson Education Limited, 2020. Web. <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801053>.
Levy, Michael, and Dhruv Grewal. Retailing Management. Eleventh edition. Dubuque: McGraw Hill LLC, 2023. Print.
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