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Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fifth edition, Global edition. Harlow, Essex: Pearson Education Limited, 2020. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801053.
Levy, Michael, and Dhruv Grewal. Retailing Management. Print. Eleventh edition. Dubuque: McGraw Hill LLC, 2023.
Levy, Michael, Barton A. Weitz, and Dhruv Grewal. Retailing Management. Tenth edition, International student edition. New York, NY: McGraw-Hill Education, 2019. https://oxfordbrookes.on.worldcat.org/oclc/1042146375.
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Pal, John W., and John W. Byrom. ‘The Five Ss of Retail Operations: A Model and Tool for Improvement’. International Journal of Retail & Distribution Management 31, no. 10 (2003): 518–28. https://doi.org/10.1108/09590550310497049.
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Varley, Rosemary, Mohammed Rafiq, and Rosemary Varley. Principles of Retailing. 2nd edition. Basingstoke: Palgrave Macmillan, 2014. https://oxfordbrookes.on.worldcat.org/oclc/889726660.
Yrjölä, Mika, Hannu Saarijärvi, and Henrietta Nummela. ‘The Value Propositions of Multi-, Cross-, and Omni-Channel Retailing’. International Journal of Retail & Distribution Management 46, no. 11–12 (2018): 1133–52. https://doi.org/10.1108/IJRDM-08-2017-0167.