Browse Hierarchy MARK4002: Foundations of Marketing
This module provides students with an understanding of core marketing principles, including an introduction to key marketing content in the context of the micro and macro-business environments. Students will gain a sufficient grounding in the different marketing concepts to equip them for further study of level 5 marketing modules.
Lists linked to Foundations of Marketing
Title Sort by title | Semester | Last updated Sort by last updated |
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MARK4002 Foundations of Marketing | Semester 1 or 2 | 19/01/2022 13:22:47 |