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This module provides students with an understanding of core marketing principles, including an introduction to key marketing content in the context of the micro and macro-business environments. Students will gain a sufficient grounding in the different marketing concepts to equip them for further study of level 5 marketing modules.

Lists linked to Foundations of Marketing

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MARK4002 Foundations of Marketing Semester 1 or 2 19/01/2022 13:22:47