This module provides students with an understanding of core marketing principles, including an introduction to key marketing content in the context of the micro and macro-business environments. Students will gain a sufficient grounding in the different marketing concepts to equip them for further study of level 5 marketing modules.

Lists linked to Foundations of Marketing

Title Sort by title Semester Last updated Sort by last updated
MARK4002 Foundations of Marketing Semester 1, 2, or 3 28/03/2023 09:51:52