Bartunek JM and McKenzie J (eds), Academic Practitioner Relationships: Developments, Complexities and Opportunities, vol 18 (Routledge, Taylor & Francis Group 2018) <http://www.vlebooks.com.oxfordbrookes.idm.oclc.org/Vleweb/Product/Index/2016966?page=0>
Bryant A and Mawer C, The TV Brand Builders: How to Win Audiences and Influence Viewers (KoganPage 2016)
Busch O, Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time, vol Management for professionals (Oliver Busch ed, Springer 2016) <https://oxfordbrookes.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4179390>
Chaffey D and Smith PR, Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (Sixth edition, Routledge 2023) <https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=1496981&amp;site=ehost-live>
Chun M, The Art of Branded Entertainment (PJ Pereira ed, Peter Owens 2018) <https://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=1823612>
Clow KE and Baack D, Integrated Advertising, Promotion, and Marketing Communications (Ninth edition, Pearson 2021)
Coombs WT and others (eds), Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals, vol Routledge new directions in public relations and communication research (Routledge 2016) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=3570218>
Copley P, Marketing Communications Management: Analysis, Planning, Implementation (Second edition, SAGE 2014)
Dahl S, Social Media Marketing: Theories & Applications (3E., SAGE Publications Ltd 2021)
Dahlén, Micael and Lange, Fredrik, Marketing Communications: A Brand Narrative Approach (John Wiley 2010)
Džamić L and Kirby J, The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions (Kogan Page Ltd 2018)
Eagle L, Marketing Communications (Second edition, Routledge 2021) <https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/mono/10.4324/9781003089292/marketing-communications-lynne-eagle-barbara-czarnecka-stephan-dahl-jenny-lloyd>
Fill C and Turnbull S, Marketing Communications: Touchpoints, Sharing and Disruption (Eighth edition, Pearson 2019) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801463>
——, Marketing Communications: Fame, Influencers and Agility (Ninth edition, Pearson 2023) <https://oxfordbrookes.on.worldcat.org/oclc/1343948735>
Frick T and Eyler-Werve K, Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing (Second edition, Focal Press, Taylor & Francis Group 2015) <https://oxfordbrookes.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9780203751817>
Hackley CE and Hackley RA, Advertising & Promotion (Fifth edition, SAGE 2021)
Hardy J, MacRury I and Powell H (eds), The Advertising Handbook (Fourth edition, Routledge 2018) <https://oxfordbrookes.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781315558646>
Heaton J, Content Marketing in a Week (John Murray Learning 2016)
‘International Journal of Advertising’ <https://oxfordbrookes.on.worldcat.org/oclc/60616874>
Jefferson S and Tanton S, Valuable Content Marketing: How to Make Quality Content Your Key to Success (2nd edition, KoganPage 2015) <https://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=1021486&amp;site=ehost-live>
‘Journal of Advertising’: <https://oxfordbrookes.on.worldcat.org/oclc/39037883>
‘Journal of Marketing Communications’ <https://oxfordbrookes.on.worldcat.org/oclc/763018725>
‘Journal of Personal Selling & Sales Management’: <https://oxfordbrookes.on.worldcat.org/oclc/525583190>
Juska JM, Integrated Marketing Communication: Advertising and Promotion in a Digital World (Second edition, Routledge 2022) <https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/mono/10.4324/9780367443382/integrated-marketing-communication-jerome-juska>
Kelley LD and others, Advertising Media Planning: A Brand Management Approach (Fifth edition, Routledge 2023)
Kelley LD, Sheehan K and Jugenheimer DW, Advertising Media Workbook and Sourcebook (Fourth edition, Routledge 2015) <https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781315713908&uid=^u>
Khan, Taufique, ‘Integrating Environmental Values and Emotion in Green Marketing Communications Inducing Sustainable Consumer Behaviour’ <https://www-tandfonline-com.oxfordbrookes.idm.oclc.org/doi/full/10.1080/13527266.2020.1866645>
Klaus Fog and others, Storytelling: Branding in Practice (Second edition, Springer-Verlag 2010) <https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9783540883494&uid=^u>
Kleine-Kalmer B, Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages, vol Innovatives Markenmanagement (Springer Science and Business Media 2016) <https://oxfordbrookes.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4355022>
Lieb R, Content Marketing: Think like a Publisher : How to Use Content to Market Online and in Social Media (Que 2012)
——, Content - the Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (KoganPage 2017)
Lovell D, Native Advertising: The Essential Guide (Kogan Page 2017)
Melo P and Machado C (eds), Management and Technological Challenges in the Digital Age (CRC Press, Taylor & Francis Group 2018) <https://oxfordbrookes.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781351238922>
Motion J, Heath RL and Leitch S, Social Media and Public Relations: Fake Friends and Powerful Publics, vol Routledge new directions in public relations and communication research (Routledge 2016) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4098101>
Orgad S, Storytelling Online: Talking Breast Cancer on the Internet, vol Digital formations (Peter Lang 2005)
Pelsmacker P de, Geuens M and Bergh J van den, Marketing Communications: A European Perspective (7th edition, Pearson 2021) <https://oxfordbrookes.on.worldcat.org/oclc/1242106887>
‘POV: TikTok’ <https://www.mindshareworld.com/news/pov-tiktok>
Sanborn FW and Sanborn FW, A Cognitive Psychology of Mass Communication (Eighth edition, Routledge 2023)
Siegert G, Handbook of Media Branding (Gabriele Siegert and others eds, Springer 2015) <https://oxfordbrookes.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/brookes/detail.action?docID=3568232>
Smith PR and Zook Z, Marketing Communications: Integrating Online and Offline Integration, Customer Engagement, and Analytics Technologies (Seventh edition, KoganPage 2020) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5985871>
——, Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies (Eighth edition, KoganPage 2024)
Snow S and Lazauskas J, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You (John Wiley & Sons, Inc 2018) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5219471>
Tica A, ‘Likes on Social Media Don’t Matter Anymore. Here’s What Does Instead’ (2019) <https://www.sitepronews.com/2019/09/02/likes-on-social-media-dont-matter-anymore-heres-what-does-instead/>
Tindall NTJ and Hutchins A (eds), Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement, vol Routledge new directions in public relations and communication research (Routledge 2016) <https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781315766201&uid=^u>
Tuten TL, Social Media Marketing (4th edition, SAGE Publications 2021)
Van Looy A, Social Media Management: Technologies and Strategies for Creating Business Value, vol Springer texts in business and economics (Springer 2016)
‘Warc - Advertising Best Practice, Evidence and Insights | Warc.Com’ <http://www.warc.com.oxfordbrookes.idm.oclc.org/Home.aspx>
‘WARC Guide (Formerly Admap)’ <https://www-warc-com.oxfordbrookes.idm.oclc.org/warc-guide>
Yoram Wind and Catharine Hays, Beyond Advertising: Creating Value through All Touchpoints (John Wiley & Sons, Inc 2016) <https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4389006>
Zackariasson P and Dymek M, Video Game Marketing: A Student Textbook (Routledge 2017) <https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/video-game-marketing-peter-zackariasson-mikolaj-dymek/10.4324/9781315748900>