Bartunek, J. M., & McKenzie, J. (Eds.). (2018). Academic practitioner relationships: developments, complexities and opportunities (Vol. 18). Routledge, Taylor & Francis Group. http://www.vlebooks.com.oxfordbrookes.idm.oclc.org/Vleweb/Product/Index/2016966?page=0
Bryant, A., & Mawer, C. (2016). The TV brand builders: how to win audiences and influence viewers. KoganPage.
Busch, O. (2016). Programmatic advertising: the successful transformation to automated, data-driven marketing in real-time: Vol. Management for professionals (O. Busch, Ed.). Springer. https://oxfordbrookes.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4179390
Chaffey, D., & Smith, P. R. (2023). Digital marketing excellence: planning, optimizing and integrating online marketing (Sixth edition). Routledge. https://oxfordbrookes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Chun, M. (2018). The art of branded entertainment (P. J. Pereira, Ed.) [Electronic resource]. Peter Owens. https://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1823612
Clow, K. E., & Baack, D. (2021). Integrated advertising, promotion, and marketing communications (Ninth edition). Pearson.
Coombs, W. T., Falkheimer, J., Heide, M., & Young, P. (Eds.). (2016). Strategic communication, social media and democracy: the challenge of the digital naturals: Vol. Routledge new directions in public relations and communication research. Routledge. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=3570218
Copley, P. (2014). Marketing communications management: analysis, planning, implementation (Second edition). SAGE.
Dahl, S. (2021). Social media marketing: theories & applications (3E.). SAGE Publications Ltd.
Dahlén, Micael & Lange, Fredrik. (2010). Marketing communications: a brand narrative approach. John Wiley.
Džamić, L., & Kirby, J. (2018). The definitive guide to strategic content marketing: perspectives, issues, challenges and solutions. Kogan Page Ltd.
Eagle, L. (2021). Marketing communications (Second edition). Routledge. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/mono/10.4324/9781003089292/marketing-communications-lynne-eagle-barbara-czarnecka-stephan-dahl-jenny-lloyd
Fill, C., & Turnbull, S. (2019). Marketing communications: touchpoints, sharing and disruption (Eighth edition). Pearson. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5801463
Fill, C., & Turnbull, S. (2023). Marketing communications: fame, influencers and agility (Ninth edition). Pearson. https://oxfordbrookes.on.worldcat.org/oclc/1343948735
Frick, T., & Eyler-Werve, K. (2015). Return on engagement: content strategy and web design techniques for digital marketing (Second edition). Focal Press, Taylor & Francis Group. https://oxfordbrookes.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9780203751817
Hackley, C. E., & Hackley, R. A. (2021). Advertising & promotion (Fifth edition). SAGE.
Hardy, J., MacRury, I., & Powell, H. (Eds.). (2018). The advertising handbook (Fourth edition) [Electronic resource]. Routledge. https://oxfordbrookes.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781315558646
Heaton, J. (2016). Content marketing in a week. John Murray Learning.
International Journal of Advertising. (n.d.). https://oxfordbrookes.on.worldcat.org/oclc/60616874
Jefferson, S., & Tanton, S. (2015). Valuable content marketing: how to make quality content your key to success (2nd edition). KoganPage. https://oxfordbrookes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1021486&site=ehost-live
Journal of Advertising: (n.d.). https://oxfordbrookes.on.worldcat.org/oclc/39037883
Journal of Marketing Communications. (n.d.). https://oxfordbrookes.on.worldcat.org/oclc/763018725
Journal of Personal Selling & Sales Management: (n.d.). https://oxfordbrookes.on.worldcat.org/oclc/525583190
Juska, J. M. (2022). Integrated marketing communication: advertising and promotion in a digital world (Second edition). Routledge. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/mono/10.4324/9780367443382/integrated-marketing-communication-jerome-juska
Kelley, L. D., Sheehan, K. B., Dobias, L., Koranda, D. E., & Jugenheimer, D. W. (2023). Advertising media planning: a brand management approach (Fifth edition). Routledge.
Kelley, L. D., Sheehan, K., & Jugenheimer, D. W. (2015). Advertising media workbook and sourcebook (Fourth edition) [Electronic resource]. Routledge. https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781315713908&uid=^u
Khan, Taufique. (n.d.). Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour. Journal of Marketing Communications. https://doi.org/https://doi.org/10.1080/13527266.2020.1866645
Klaus Fog, Christian Budtz, Philip Munch, & Stephen Blanchette. (2010). Storytelling: branding in practice (Second edition). Springer-Verlag. https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9783540883494&uid=^u
Kleine-Kalmer, B. (2016). Brand page attachment: an empirical study on Facebook users’ attachment to brand pages: Vol. Innovatives Markenmanagement. Springer Science and Business Media. https://oxfordbrookes.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/brookes/detail.action?docID=4355022
Lieb, R. (2012). Content marketing: think like a publisher : how to use content to market online and in social media. Que.
Lieb, R. (2017). Content - the atomic particle of marketing: the definitive guide to content marketing strategy. KoganPage.
Lovell, D. (2017). Native advertising: the essential guide. Kogan Page.
Melo, P., & Machado, C. (Eds.). (2018). Management and technological challenges in the digital age [Electronic resource]. CRC Press, Taylor & Francis Group. https://oxfordbrookes.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781351238922
Motion, J., Heath, R. L., & Leitch, S. (2016). Social media and public relations: fake friends and powerful publics: Vol. Routledge new directions in public relations and communication research. Routledge. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4098101
Orgad, S. (2005). Storytelling online: talking breast cancer on the Internet: Vol. Digital formations. Peter Lang.
Pelsmacker, P. de, Geuens, M., & Bergh, J. van den. (2021). Marketing communications: a European perspective (7th edition). Pearson. https://oxfordbrookes.on.worldcat.org/oclc/1242106887
POV: TikTok. (n.d.). Mindshare via Linked in. https://www.mindshareworld.com/news/pov-tiktok
Sanborn, F. W., & Sanborn, F. W. (2023). A cognitive psychology of mass communication (Eighth edition). Routledge.
Siegert, G. (2015). Handbook of media branding (G. Siegert, K. Förster, S. M. Chan-Olmsted, & M. Ots, Eds.). Springer. https://oxfordbrookes.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/brookes/detail.action?docID=3568232
Smith, P. R., & Zook, Z. (2020). Marketing communications: integrating online and offline integration, customer engagement, and analytics technologies (Seventh edition). KoganPage. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5985871
Smith, P. R., & Zook, Z. (2024). Marketing communications: integrating online and offline, customer engagement and digital technologies (Eighth edition). KoganPage.
Snow, S., & Lazauskas, J. (2018). The storytelling edge: how to transform your business, stop screaming into the void, and make people love you. John Wiley & Sons, Inc. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=5219471
Tica, A. (2019). Likes on Social Media Don’t Matter Anymore. Here’s What Does Instead. https://www.sitepronews.com/2019/09/02/likes-on-social-media-dont-matter-anymore-heres-what-does-instead/
Tindall, N. T. J., & Hutchins, A. (Eds.). (2016). Public relations and participatory culture: fandom, social media and community engagement: Vol. Routledge new directions in public relations and communication research. Routledge. https://oxfordbrookes.idm.oclc.org/login?url=http://www.vlebooks.com/vleweb/product/openreader?id=OxfBrookes&isbn=9781315766201&uid=^u
Tuten, T. L. (2021). Social media marketing (4th edition). SAGE Publications.
Van Looy, A. (2016). Social media management: technologies and strategies for creating business value: Vol. Springer texts in business and economics. Springer.
Warc - Advertising best practice, evidence and insights | warc.com. (n.d.). http://www.warc.com.oxfordbrookes.idm.oclc.org/Home.aspx
WARC guide (formerly Admap). (n.d.). https://www-warc-com.oxfordbrookes.idm.oclc.org/warc-guide
Yoram Wind & Catharine Hays. (2016). Beyond advertising: creating value through all touchpoints. John Wiley & Sons, Inc. https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=4389006
Zackariasson, P., & Dymek, M. (2017). Video game marketing: a student textbook. Routledge. https://www-taylorfrancis-com.oxfordbrookes.idm.oclc.org/books/video-game-marketing-peter-zackariasson-mikolaj-dymek/10.4324/9781315748900