Browse Hierarchy PUBL7018: Editorial Management, Functions and Strategies

This module introduces the role of the commissioning editor in contemporary publishing, within a range of market sectors. Students explore the strategic role of the editor in the publishing process and acquire the knowledge and skills required for the development of economically viable new projects in both print and digital form. This module includes coverage of the editorial process in a digital environment, both in terms of content delivery and workflow. Topics covered include the importance and application of market research, working with authors and agents, and the management and exploitation of intellectual property. The financial responsibilities of the editor are presented and the necessity of business acumen demonstrated. The development of new products, with particular emphasis on list building and adding value to a company, are key subjects for study. Through a variety of learning methods and activities this module emphasizes the knowledge base and the intellectual, interpersonal and practical skills needed by editors to face the opportunities for and threats to publishers in the 21st century.