Browse Hierarchy PUBL6004: New Title Development; Publishing List Development

A module which draws together most of the aspects of publishing that have been learnt on the course and addresses the development of financially viable new products. Lectures & seminars are used to present all aspects of the new title development process. In the final weeks, this process culminates in a series of simulated management meetings, requiring teams to negotiate with each other to propose and develop new products for a known publisher.