Browse Hierarchy MARK7022: Dissertation for Marketing and Events

The Dissertation takes the form of an ordered critical exposition of knowledge in an approved field falling within the subject matter of the designated MSc programme. It should have an appropriately clear focus and provide evidence that the student has met the learning outcomes for the module. The dissertation must take the form of an investigation based on primary and/or secondary data, justified and supported by detailed reference to relevant theories and concepts from literature.