Browse Hierarchy HOTO5002: eMarketing for Service Industries
Over the last decade, the Internet has emerged as a major platform providing marketers with new tools and added convenience which can increase the success of their marketing efforts. This module will explore the increasingly important discipline of e-Marketing in the wider context of service industries' marketing activities combining theoretical foundations with a hands-on approach to the topic. Students will engage in the creation of a realistic online marketing campaign.
Lists linked to eMarketing for Service Industries
Title Sort by title | Semester | Last updated Sort by last updated |
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HOTO5002 Digital Marketing for Service Industries | Semester 2 | 06/03/2024 16:17:10 |