This module is based on experiential learning through use of a scenario-based business simulation and or real events. There is a particular focus on developing understanding of the links between strategy, decisions and outcomes for a simulated event management company and all stakeholders - internal and external. The module is divided into three distinct phases - theoretical underpinning, participation in a scenario based business simulation and reflection & evaluation of learning. The module gives students the opportunity to explore the effects of a range of alternative decisions within a dynamic business environment.

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