n terms of subject knowledge and understanding, students revisit the concepts introduced in U55002, but approach them from a more holistic event management perspective. There is thus more emphasis on how the various elements of marketing integrate and how they are implemented and managed to generate sustainable events in a global business environment. This learning is delivered within the framework of the development and construction of a marketing plan. This will not only involve the `mechanics? of creating an event marketing plan but also consideration of the wider implications of the decisions that event marketers make in terms of corporate social responsibility, global corporate citizenship and the well-being of society, whether bounded by formal legislation and codes of conduct or personal ethics.

Lists linked to Principles of Event Marketing

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EVNT5002 Principles of Event Marketing Semester 2 28/03/2023 10:46:09