Browse Hierarchy COMP7011: eMarketing Principles and Strategies

Provides an introduction to eMarketing strategies and explores what eMarketing is and how it can be applied to eBusiness. eMarketing is an interdisciplinary topic encompassing both business and technology. Students will study various eMarketing issues, strategies and technologies that exist in the rapidly changing world of eBusiness. The major characteristics, opportunities and limitations of this form of marketing will be explored within the context of eBusiness.