Browse Hierarchy BMGT5004: Business Strategy for Competitive Advantage

Students will develop knowledge and critical understanding of the classical principles of business strategy in exploring the question 'How should organisations compete to achieve sustainable, competitive advantage in today's global business environment?'. In answering this question, the potential of a firm to create value through effective exploitation and development of internal resources and capabilities is examined using well-established analytical tools, along with the links between the firm and the external environment within which it operates.