1. Key texts for module 11 items
    1. How to market books - Alison Baverstock, Susannah Bowen 2019


    2. Essentials of marketing - Jim Blythe, Jane D. Martin 2016


    3. Essentials of marketing - Jim Blythe, Jane Martin 2016 (electronic resource)


    4. Inside book publishing - Giles N. Clark, Angus Phillips 2014

      Book  Especially chapters 10, 11, & 13

    5. Inside book publishing - Giles N. Clark, Angus Phillips 2014

      Book  Especially chapters 10, 11, & 13

    6. Strategic marketing management - Alexander Chernev, Philip Kotler 2018


    7. Marketing: the basics - Moore, Karl, Pareek, Niketh 2010


    8. Marketing: the basics - Karl Moore, Niketh Pareek 2010 (electronic resource)


  2. Periodicals 10 items
  3. Websites 14 items
    1. Professional Publishers Association (PPA) : Marketing

      Webpage  The PPA represents more than 200 companies, covering ecerything from consumer magazine publishers to business-to-business data and information providers and smaller independents.

    2. The Booksellers Association

      Website  Represents and promotes the retail bookselling industry in the UK and Ireland and encourages best practise and excellence in bookselling.

    3. Publishers Association (PA)

      Website  The PA is the leading trade organisation serving book, journal, audio and electronic publishers in the UK. We have an educational subscription to the PA. For login details see Global publishing Information on the Library's Database list.

    4. BIC

      Website  BIC is an independent organisation set up and sponsored by the Publishers Association, Booksellers Association, Chartered Institute of Library and Information Professionals and the British Library to promote supply chain efficiency in all sectors of the book world through e-commerce and the application of standard processes and procedures.

    5. The Man Booker Prizes

      Website  Exclusive news, interviews and articles about the Man Booker Prize for Fiction and the Man Booker International Prize.

    6. ALPSP

      Webpage  International trade association for not-for-profit publishers and those who work with them.

    7. LISU

      Webpage  UK library statistics.

    8. Social Media 0 items
      Many publishers, both in the UK and elsewhere, have thriving social media accounts. Many pulicists and editors also have personal accounts which can provide illuminating insights into marketing and PR strategies as well as life inside a publishing house. Twitter and Instagram are particularly relevant to the publishing industry.