US Edition Parents will be encouraged to make a stand against companies, especially retailers, advertisers and broadcasters that cross the boundaries of decency. A special website designed where they can register their concerns will be set up within the next few weeks.
However, the report, which has been warmly welcomed by David Cameron, relies entirely on regulators and companies to adopt a voluntary approach, leading to some critics to say the report does not go far enough to put the brakes on "an unthinking drift towards ever greater commercialisation and sexualisation."
The wide-ranging review has called for companies and regulators, especially Ofcom, in charge of broadcasting, to adopt a variety of measures to curb the worst of the television, music and advertising industries excesses including inappropriately raunchy performances by pop stars on family shows such as the X-Factor. It has also instigating a one-stop website which can be used by parents to register complaints and find out information.
"We need parents to be parents," said Reg Bailey, who authored the report. "We want it to be more socially acceptable for parents and others to say that they are not happy about aspects of sexualisation and commercialisation, without fearing ridicule or appearing out of touch."
The key recommendations suggest that advertising billboards within at least 100 metres of schools and nurseries do not display sexual imagery; music videos will have a cinema-style rating; retailers should not sell lacy, black or underwired bras to under-12s as well as no longer stocking thongs and T-shirts for toddlers with inappropriate slogans such as "future WAG" or "Dive In".
So-called lads magazines such as Nuts and Zoo should either be sold on the top shelf or have their front cover images covered up in a "modesty sleeve"; consumers should be given the option when buying, or first turning on, a smart phone to block any adult material; and companies should no longer be allowed to pay children to promote their products in schools.
However, questions have immediately been raised about the voluntary approach, which relies on companies agreeing to change their behaviour and regulators to adopt a more censorious attitude.
Bhs, Matalan and Primark, all major childrenswear retailers are not part of the British Retail Consortium, which has been responsible for drawing up the code for stopping the sale of inappropriate clothing.
The Mothers Union, the Christian charity of which Reg Bailey is the chief executive, was one of the bodies to question whether the report was robust enough.
Rosemary Kempsell, the charity's president, said: "We cannot agree with the review that a purely consensual approach will be the most effective and that further regulation or legislation would necessarily disempower parents.
"As the review points out several times, parents want help and support to address the commercialisation and sexualisation of childhood, and Government intervention is one way of achieving this. We should not be afraid to challenge industry when the welfare of our children, and their future, is at stake."
Sarah Teather, the Children's Minister, who commissioned the report, defended the voluntary approach: "One solution will not fix it.
"You don't always change things by regulation. That's not to say we rule out regulation. The Prime Minister has already said we will come back to this in 18 months time." She added that she hoped the retailers that had not signed up to the pledges would follow suit.
She and Mr Bailey both admitted it would difficult for parents to "put the brakes on" when it was impossible to define "inappropriate" or "sexual" when deciding whether a advertising billboard could or could not be placed near a school.
Mr Bailey said: "It would have been very easy to get bogged down with definitions of how many metres from a school or what is a sexualised image.
"What we have tried to do is put power back in parent's hands and let them decide. There will always be a range of views. One person's view of what is acceptable is another's persons unacceptable."
He said the most important thing was for parents to feed back and complain to the regulators.
Ofcom, the broadcast regulator, is to be encouraged to take into account the concerns of parents when deciding what is and is not appropriate before the watershed. Many, Mr Bailey said, had expressed concern about the 2010 X Factor final, which sparked controversy with its sexualised performances from pop stars Rihanna and Christina Aguilera.
"That really came back very strongly that a programme that was essentially family viewing, a lot of parents felt very uneasy about some of the acts on there," he said of the hit ITV talent show.
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