TY - BOOK TI - Marketing: the basics U1 - Optional AU - Moore, Karl AU - Pareek, Niketh PB - Routledge UR - https://ebookcentral-proquest-com.oxfordbrookes.idm.oclc.org/lib/brookes/detail.action?docID=465388 PY - 2010 CY - London SN - 0415778999 SN - 0415779006 SN - 9780415778992 SN - 9780415779005 U3 - 651015227 ET - 2nd ed ER -